The Viral, Category-Defining, Multi-Use Lip Innovation is Dominating the Long-Lasting Makeup Market
LONDON, July 7, 2025 /PRNewswire/ — Wonderskin, the trailblazing beauty brand behind TikTok’s favorite peel-off lip color, has officially solidified its reign in the long-wear makeup space. The brand’s Wonder Blading Lip Stain Masque—a viral sensation and multi-award-winning innovation—has achieved the #1 ranking in the Lip Stain category on Amazon US, holding the top spot for 12 consecutive months.
This powerhouse product known for its patented technology, takes only 60 seconds to stain lips for unrivaled WOW factor all-day staying power, captivating millions across social media and establishing its place as the leading solution for high-performance, multi-use color. Wonderskin’s Lip Stain Masque consistently ranks first for “lip stain” search results on Amazon, with best-selling shade Whimsical frequently topping customer favorites.
In celebration of this milestone, and as a thank you to the Amazon and Prime members who helped make it happen, Wonderskin is launching never-before-seen Amazon Prime Day promotions of up to 40% off all products. The limited time offers run July 8 through July 11, giving beauty lovers the perfect opportunity to stock up on the viral favorite and discover new must-haves. Selected as a top Amazon Prime Day deal, Wonderskin expects to triple its sales from last year, driven by surging demand and unmatched visibility.
“Securing the number one position on Amazon is a milestone that reflects more than just strong sales—it shows our deep connection with beauty consumers who demand performance, versatility, and innovation. The Wonder Blading Lip Stain Masque isn’t just viral—it’s redefining what long-wear makeup means in today’s market.” – says Marina Kalenchyts, Co-Founder & Brand Director, Wonderskin.
With over 127,000 units sold in February 2025 alone, the brand’s continued sales momentum paints a clear picture: beauty lovers want lasting color that keeps up with their lives. Month-over-month growth further reinforces the demand, with a 41.3% sales increase from January to February 2025, and a 21.5% jump the month prior.
Wonderskin’s ability to combine patented innovation with real-world results has positioned it as a category leader in the long-wear, multi-use beauty space. As the brand continues to push boundaries with bold formulations and next-gen delivery systems, its Wonder Blading Lip Stain Masque remains the benchmark for modern lip color.
About Wonderskin
Launched in 2020, Wonderskin is a next-generation beauty brand known for creating high-performance, long-lasting products that challenge traditional beauty norms. Anchored by its viral Wonder Blading Lip Stain Masque, the brand delivers science-backed formulas that empower consumers to express their style with ease and confidence. With a focus on innovation, quality, and sustainability, Wonderskin continues to lead the charge in redefining modern beauty.
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