Home appliances build value and trust the longer they are used. Especially for products powered by advanced technologies such as artificial intelligence (AI), which are closely integrated into users’ everyday lives, reliability becomes a core element of the user experience. This is why Samsung is strengthening the reliability of its home appliances through innovations based on AI technology along with hardware (HW) and software (SW).
Samsung’s quality and reliability are increasingly being recognized by media outlets worldwide. In the U.K., independent review outlet ‘Trusted Reviews’ selected the Samsung Series 9 Bespoke AI Washing Machine1 as its “Best Washing Machine” at the Trusted Reviews Awards 2025, highlighting its cleaning performance and smart features. The publication has also reviewed Bespoke AI Jet Ultra, noting its impressive boost in suction power and excellent battery life.
In the third edition of the global “Why Samsung” campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the company is advancing quality, innovation and the reliability benefits customers experience — and where Samsung is headed next.
Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components
Q1. What efforts is Samsung making to strengthen user trust in its home appliances?
Home appliances are used over long periods of time, making it crucial that they remain safe and reliable after purchase. This means product design must account not only for how appliances are used today, but also for how users’ lifestyles may evolve in the future.
Samsung is working to enhance the quality and reliability of its AI appliances by leveraging software, hardware and advanced AI technologies. First, Samsung provides software upgrades for smart home appliances, enabling them to continue evolving over time.2 We are also helping customers use their appliances more reliably and for longer through our Home Appliance Remote Management (HRM)3 service.
On the hardware side, we use our manufacturing know-how that we’ve built up over half a century and a vigorous verification system to continuously enhance the durability and competitiveness of our compressors and motors — which are “the heart of home appliances.” We also conduct long-term, high-intensity reliability testing to ensure stable performance, even in extreme environments around the globe.
Most recently, Samsung has further enhanced product quality and reliability by incorporating AI capabilities. For example, we use AI in our digital inverter compressor to help save energy while creating optimal cooling. We further apply AI to our HRM service to detect early signs of abnormal operation and proactively notify users.
Upgrading Both Appliance Performance and Security Through AI and Software
Q2. What is Samsung’s software update policy for its home appliances to improve reliability?
Samsung AI appliances are evolving into advanced devices capable of receiving real-time feature upgrades and, through software innovation, resolving certain issues remotely.
Samsung supports software upgrades for up to seven years for its smart home appliances released since 2024. This enables the addition of new convenience features and the latest security technologies to appliances users already own, allowing products to continue evolving over time.
For example, the AI Vision Inside feature on the Family Hub refrigerator has been upgraded this year. AI Vision Inside recognizes food items being put in or taken out of the refrigerator using a camera and creates a food list on the product’s screen, enhancing the convenience of food management. The number of fresh foods recognized has increased to 37, and users can now additionally register and manage up to 50 types of processed and packaged foods.4
Q3. Besides the SW updates, are there ways to improve reliability through SW?
Samsung is continuously improving product durability and reliability by providing its HRM service.
Samsung’s HRM is a system that collects and analyzes data from SmartThings-connected appliances in real time. Based on the analysis results, advisors can assess the product’s status and guide customers on the most appropriate actions — or resolve issues by remotely adjusting settings. This allows users to receive professional care without having to describe issues in detail and in some cases, resolve them quickly without the need for a service engineer visit — saving both time and repair costs.5
For instance, if a washing machine is not dispensing fabric softener, a consultant can remotely adjust the detergent box mode. If a refrigerator does not feel cool enough due to overstocking, a consultant can remotely set the temperature lower than the minimum available to the users.
Samsung has continued to advance its HRM service by incorporating AI technologies that proactively detect early signs of potential issues and notify users in advance. For example, by analyzing factors such as laundry room and outdoor temperatures, the system can predict frost risks in washing machines and dryers and notify users in advance via smartphone alerts. It can also detect low refrigerant levels in air conditioners and refrigerators early on, helping prevent issues from escalating into major failures.6
Meanwhile, Samsung Electronics Canada received an award for excellence at the 2025 CIO Awards Canada, presented by IDC in November, recognized for its HRM project, providing reliable services to customers and setting new industry standards. The CIO Awards specifically honor organizations that demonstrate exceptional innovation and business value through IT solutions.
This year, we plan to significantly expand this service by supporting 17 languages in around 120 countries.
The Heart of AI Appliances: Innovating Core Components With AI
Q4. From a hardware perspective, what sets Samsung’s appliance quality apart?
Building on its capabilities in AI appliances, Samsung is now dedicated to solidifying its competitive edge in core components by pushing the boundaries of hardware reliability.
Compressors and motors are often called “the heart of home appliances” because they are directly linked to product performance and durability. Since 1976, Samsung has been manufacturing compressors for nearly 50 years, continuously advancing both technology and durability. Today, its eighth-generation compressor incorporates innovations that directly enhance energy efficiency and reliability, including ultra-precision machining to a tolerance of one-tenth the thickness of a human hair (5 μm=0.005 mm), friction-reduction technology and high-rigidity coatings. For washing machine7 motors, Samsung applies 3D high-speed balancing technology to ensure stable operation even during spin cycles reaching 270 rotations per second. This significantly reduces vibration and noise.
To ensure seamless performance across diverse environments — from the heat and humidity of Southeast Asia and the Middle East to the extreme cold and heavy snowfall of polar regions — the company conducts rigorous stress testing on core components. Refrigerator compressors undergo extensive testing in a dedicated testing space, including continuous operation for 1,500 hours at 85°C and 500 hours at 100°C, to ensure core component reliability.
In addition, AI is being applied to further strengthen the performance and reliability of these core components. Samsung compressors have evolved from digital inverters to AI digital inverter compressors, which use AI to adjust the operation of the compressor’s internal motor to help save energy and improve durability.
Q5. Going forward, how will Samsung further strengthen the reliability of its home appliances?
We plan to continue enhancing the reliability of our home appliances by strengthening the three pillars of software, hardware and AI. Our ultimate goal is to deliver an excellent user experience throughout the entire product lifecycle, from purchase to long-term use, while continuing to innovate more trustworthy appliances.
On the software side, we are improving the convenience and accuracy of features by combining them with AI. For example, the HRM service is evolving its functions to enable more precise product diagnosis and user support by analyzing product status and error history with AI. Ultimately, with AI, we aim to transform the appliance use and care paradigm from repair to prevention, thereby strengthening reliability.
On the hardware side, we are accelerating innovation focused on core components. We have rapidly transitioned our compressors from fixed-speed designs — where operating speed remains constant — to digital inverter technology, significantly improving energy efficiency and stability. Samsung has driven further transformation with AI Hybrid Cooling, which uses an AI digital inverter compressor in normal situations and gets a Peltier cooling unit to work additionally when intensive cooling is required.
By continuously advancing AI-driven core component technologies and delivering ongoing software upgrades, Samsung plans to continue its efforts to deliver “appliances that remain reliable over time.”