TCL unveiled groundbreaking QD-Mini LED TVs, AI-powered smart living solutions and TCL NXTHOME™ at IFA 2025 under the theme ‘Inspire Greatness’.
TCL, a leading LED TV brand in Pakistan and a top global brand in consumer electronics and the world’s No.1 Mini LED and ultra-large TV brand, delivered an inspiring show at IFA 2025 under the theme Inspire Greatness. From cutting-edge audiovisual displays, AI-powered home appliances and smart connected mobile devices to the global debut of TCL NXTHOME™ and a series of sustainable innovations, the exhibition highlighted TCL’s mission to enhance everyday life through innovative products, premium design and vibrant lifestyle experiences.
Featuring a dedicated sports-themed design that brought an athletic spirit to IFA 2025 alongside the brand’s latest technological breakthroughs, the exhibition underscored TCL’s commitment to connecting audiences worldwide. By elevating sports experiences for fans and athletes alike, TCL once again demonstrated how technology can inspire greatness both on and off the field.
Innovative audiovisual display: Immersive entertainment for every viewer
At the heart of TCL’s showcase was its 2025 flagship model, the C8K Premium QD-Mini LED TV. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology and Audio by Bang & Olufsen, the C8K combines breakthrough display engineering, immersive design and premium audio in one masterwork. It delivers an unparalleled game-viewing experience that Pakistani cricket and football fans will particularly appreciate.
Since launching the world’s first QD-Mini LED TV in 2019, TCL has reinforced its leadership in display technology. By combining precise Mini LED backlighting with industry-leading QLED technology, TCL offers OLED-class contrast, a wide colour gamut, higher peak brightness, longer lifespan and greater value, especially in ultra-large TV sizes. Importantly, these TVs use low-energy backlights and high-efficiency panels, reflecting TCL’s commitment to sustainability.
Expanding beyond TVs, TCL also introduced its QD-Mini LED technology to an ultra-wide monitor for the first time with the 57R94 Dual 4K, delivering immersive visuals for gaming and productivity.
In audio, TCL presented innovative experiences in collaboration with Dolby. The new Z100 Wireless Free Sound Speaker, when paired with TCL TVs supporting Dolby Atmos FlexConnect, allows users to arrange speakers anywhere for a flexible immersive home cinema experience. TCL also announced that Dolby Vision 2, the next generation of Dolby Vision, will soon be available on TCL TVs, taking entertainment to the next level.
AI-powered smart living: Redefining game-day moments at home
Powering TCL’s IFA portfolio was its human-centric AI, built on Eagle Lab’s Turing Platform. This AI enables smarter more personalised experiences across TCL’s TVs, air conditioners, refrigerators, washing machines, smartphones and more—ideal for Pakistani households seeking convenience and efficiency.
TCL FreshIN 3.0 Air Conditioner: Features AI Health, Voice Control and AI Energy Saving with ultra-quiet performance and QuadruPuri purification, perfect for Pakistan’s summer heat.
Free built-in refrigerator: Equipped with T-Fresh Technology to maintain hygiene and freshness, ideal for quick access to chilled drinks and snacks on match days.
SuperDrum Series Washer and dryer pair: Offers smart Wi-Fi connectivity and Auto Dose technology to save detergent and effort.
Adding companionship to daily life, TCL also introduced TCL AiMe, the world’s first modular AI companion robot, making its European debut. With lifelike expressions, interactive AI and smart living features, TCL AiMe opens new ways to imagine, play and connect.
Vibrant experience with Olympic spirit
As a Worldwide Olympic Partner, TCL brought the excitement of the upcoming Milano Cortina 2026 Winter Olympics to IFA 2025. A dedicated Winter Olympics Zone featuring mascots Milo and Tina proved to be a highlight for visitors. TCL also showcased Team TCL, its global support programme for athletes and fans, underlining its commitment to sports innovation—a passion deeply shared by Pakistani audiences.
Global debut of TCL NXTHOME™
Making its global debut at IFA 2025, TCL NXTHOME™ embodies TCLArt’s vision to Inspire the Artists of Tomorrow. The showcase integrated smart home solutions and lifestyle appliances with premium collaborations from global partners including Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938 and Alcantara.
From smart freshness in the kitchen, artful design in the living room, cinematic sound in the home theatre, creative energy in the gaming zone to restful relaxation in the bedroom, TCL NXTHOME™ redefines modern living for families worldwide including in Pakistan, where lifestyle, technology and artistry come together.
TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leader in the global television industry. Founded in 1981, it now operates in more than 160 markets around the world. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.
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