The AI-powered smart home is closer to becoming an everyday reality as the global technology company Hisense launches its “AI Your Life” campaign at IFA 2025, the annual cutting-edge tech conference held this year in Berlin. The company’s achievement in revolutionizing home football viewing was crowned with the announcement that Hisense is to be an Official Sponsor of the FIFA World Cup 26 ™. At IFA 2025, the global tech giant also revealed how its AI-driven product offerings are reaching into all areas of our home life.
Back in January this year, at CES 2025 (another big tech event), Hisense gave us a glimpse of a future powered by artificial intelligence, especially in display technology. It unveiled new innovations allowing users to interact with their TVs, achieving greater degrees of immersion, with an eye fixed firmly on the football fan. However, the company has also been introducing appliances around the home that respond to your needs, sitting within a highly responsive AI ecosystem that’s getting to know you better all the time.
Picture the scene as you enter a Hisense immersive booth at IFA 2025. Your refrigerator suggests tonight’s dinner while the aircon adjusts to your preferred room temperature. From the kitchen to the living room, your home is alive with artificial intelligence. But far from unnerving you, this makes the end of your working day way more relaxing, as this AI ecosystem, which is always learning, responds to what you want. In this way, Hisense promises to “AI Your Life”.
WIRED’s deputy global editorial director Greg Williams, notes, “Your home is no longer something inert, just bricks and mortar. Instead, it’s something that is coming to life. When you enter through the front door, your home is already figuring out the evening ahead. As for your TV, it’s enabling a rich, immersive dialogue and luring you into the screen with powerful visuals. I can only see this technology developing much further, fundamentally impacting our time indoors.”
Revolutionizing Visual Experiences
Visual technologies continue to be a key strength for Hisense. In Berlin, Hisense, the originator of RGB-MiniLED, unveiled its upgraded RGB-MiniLED technology, marking a significant evolution in chipset performance, AI precision, and visual performance.
Key technical upgrades to note include the AI RGB Dimming function, where every image is paired with the best dimming and color control strategy. Color Peak Brightness Technology diverts energy from unlit color LEDs to lit ones, resulting in richer colors on screen, while 108-bit Color Control Accuracy is a feature that makes colorful scenes far more vivid for the viewer.
At the heart of this breakthrough is Hisense’s dual-chip architecture—the RGB-MiniLED Chip for precise backlight control and high brightness, and the Hi-View AI Engine X for intelligent light-and-color orchestration. Together, they blend red, green, and blue light in real time, perfectly synchronizing backlight and panel to deliver ultra-precise color and luminance—the foundation of Hisense’s leadership in RGB-MiniLED technology.
Building on this foundation, Hisense’s flagship RGB-MiniLED TV was a centrepiece at the IFA booth, representing a generational leap in color and contrast. With 100 percent coverage of the BT.2020 color gamut and a peak brightness of 8,000 nits, it delivered incredibly vibrant and realistic colors, with picture details that captivated the senses—whether for sports, films, gaming, or animation.
Not only that, Hisense’s premium laser product further expanded the viewing experience. The L9Q offered 5,000 lumens of brightness and up to 200-inch-wide ultra-short-throw projection, plus combined IMAX Enhanced and the luxurious audio engineering of Devialet and the Opéra de Paris-grade sound calibration—all bringing high-end theater performance into compact living spaces.
A Truly Intelligent Home Ecosystem
Hisense has established its pre-eminence as a manufacturer of hardware. But IFA 2025 saw a qualitative shift towards being an innovator in AI-driven ecosystems. It’s across all activity in the home that Hisense believes it can make a huge difference, getting your fridge, aircon, washing machine, and oven to talk to each other.
In Berlin, Hisense debuted the ConnectLife AI platform, powered by its HiStar large language model, which integrates appliances across the home. This is not a futuristic conference gimmick, but an AI system available for order right now. The AI Cooking Agent learns the meals you like and syncs with kitchen appliances to automate the cooking process. The key product here is the PureFlat Smart Series Refrigerator, which knows if you prefer a gym-friendly diet or comfort eating.
The AI Laundry Agent is supported by the 5i Heat Pump Washer Dryer that manages your laundry while taking into consideration factors ranging from energy-efficiency to fabric protection. The S Pro Air Conditioner, meanwhile, responds to voice commands and Hi-Sensor motion detection to personalize the temperature and air flow in your house. It even sterilizes the air with its Hi-Nano ion system.
With IntelliSense, your home is keeping an eye on the utility bills through smart use of energy, ensuring your outgoings remain within budget, while optimizing appliance performance based on usage patterns. The S Pro Air Conditioner goes a step further, adjusting airflow so the breeze follows you wherever you move, creating a genuinely personalized comfort experience. Meanwhile, the system is averting some of the habitual things that can go wrong in the home. For example, gone will be the days when food “went off” in the fridge or your dinner was accidentally burned in the oven. AI is keeping a beady eye on the domestic situation.
For at least the past one hundred years, innovators and marketers have promoted the home of the future, filled with time-saving appliances. Voice-activated home automation was being discussed at least three decades ago. But with the advance of AI-backed technologies, the vision of an intelligent home is finally attainable, which is why Hisense is inviting you to AI Your Life.