Jacques Marie Mage Sunglasses: Corporate Men’s Latest Status Symbol

How much is too much money to spend on a pair of sunglasses? Do you draw the line at $245 Ray-Bans? Or $500 Tom Ford shades?

Those numbers might sound like high price tags to some — but not to fans of Jacques Marie Mage. The luxury eyewear brand is known for its glasses, which can cost upward of $800 per pair.

Of course, celebrities love them, but so do everyday fashion fans. The once-niche designer shades have become the ultimate symbols of status and style, especially in corporate men’s fashion circles.

An unofficial Jacques Marie Mage fan club

Designer sunglasses had never really piqued my interest — until March. I had been interviewing successful men about their daily essentials when a 29-year-old CEO mentioned Jacques Marie Mage in passing.

He said he’d tried every “midlevel name brand” of aviator glasses before landing on the glasses. When I later researched Jacques Marie Mage, I saw that my source’s preferred pair of sunglasses cost $870.

Then I learned that Jacques Marie Mage — a California-based brand created in 2014 by French designer Jérôme Jacques Marie Mage — has a cultlike following.

Men regularly show off their collections of the brand’s luxe sunglasses on TikTok, and fans discuss new designs on a dedicated subreddit.

Even people who aren’t familiar with Jacques Marie Mage notice them.

“I have never gotten more compliments on sunglasses in my life,” Brent Comstock, the CEO mentioned above, said about his sold-out Zephirin shades. “People just point them out on the plane and at meetings, like, ‘Oh, these are cool.’”

Interest is only growing stronger by the day. Lyst reported in its 2025 Q2 Index that the designer brand experienced a 34% increase in demand between May and June.

Representatives for Jacques Marie Mage did not immediately respond to a request for comment from Business Insider.

Quality craftsmanship and vintage flair

There’s a reason the brand has cultivated a growing fan club. Getting your hands on a pair can be hard.

Jacques Marie Mage glasses, which are designed in Los Angeles and made in Japan and Italy, are produced in small, limited-edition batches that aren’t made again after selling out. When available, each pair retails between $800 and $2,050.

Menswear stylist Lily Montasser describes the brand’s glasses as “minimalist statement pieces” that immediately signal a person’s style and confidence.

“When I see someone wearing JMM, I’m like, OK, you are willing to take a risk. You appreciate craftsmanship and you’re confident to show your personality,” she told Business Insider.

She also said that vintage sunglasses are popular now. Not everyone, though, has the time or interest to search for the perfect pair.

“JMM glasses have that look, so people who appreciate something unique will be drawn to the brand,” she said.

The brand is also big on quality. Its website says the sunnies are “responsibly produced and philanthropically aligned.” That’s one of the reasons 29-year-old content creator Niko Arredondo has invested in three pairs.

“They’re the kind of quality that makes me want to hold onto them,” he told Business Insider. “If someone were to stumble upon them in my room after my demise or something, they’d be like: ‘Oh my gosh, I found dad’s Jacques Marie Mage sunglasses.”

Yes, they are expensive. Arredondo has spent more than $2,000 combined on his three pairs. Still, he said it’s a worthy investment.

If he keeps each pair for at least five years, he told Business Insider, the price-per-wear, he feels, is fair. There’s also always the option to resell them to other collectors.

The ultimate accessory

As fans and stylists alike note, Jacques Marie Mage offers men a unique opportunity: to elevate casual and formal outfits with something other than wrist candy.

“Men really only have watches and jewelry,” Montasser said. “Some wear bags, but not all. Sunglasses can be your opportunity to make a statement.”

And Jacques Marie Mage designs are arguably one of the best to do so.

“The brand celebrates a man’s willingness to go bold and not hide but shine within their clothes,” Montasser said. “It’s a celebration of yourself, having fun, and buying the expensive thing.”