What to expect from Samsung Unpacked July 2025: Galaxy Z Fold 7, Flip 7, Watch 8 Series, more

Three things are certain when July comes along: backyard barbecues, fireworks past midnight, and Samsung Unpacked. 

Just last month, Samsung confirmed that the next Unpacked event will take place on Wednesday, July 9, in Brooklyn, New York. This follows the host cities of Paris, France, and Seoul, South Korea, over the past two years — with the company suggesting that it’s chosen Brooklyn for its “bold ideas, creativity, and culture.”

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While the ZDNET team will report on all the announcements live from the event floor, we’ve also gathered the essential information you need to know before the Wednesday keynote. Here’s what we’re expecting to see at the upcoming Samsung Unpacked, including products that may make surprise appearances.

What’s expected at the Samsung Unpacked July event? 

Foldable phones have been the trend for Samsung, with the Galaxy Z Fold 7 and Z Flip 7 slated for release.

Key improvements we’re expecting include lighter and thinner designs (partly inspired by the Galaxy S25 Edge), camera upgrades such as a 200MP Ultra-level sensor, and displays that match the quality of the well-tested S25 series. 

Considering how much focus Samsung has invested in making its phone displays more durable and brighter than ever, prepare for news on improved glass materials and hinge designs across the board. That’s in line with the company’s continued commitment to seven years of operating system and security updates, allowing the new foldable phones to stay feature-relevant until at least 2032.

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With these upgrades in mind — and the unpredictable economic climate — it wouldn’t be surprising to see both the Z Fold 7 and Z Flip 7 cost more this year. Samsung previously alleviated its price hikes with storage upgrades, doubling the base memory of select Galaxy phones from 128GB to 256GB. 

Whether the company plans to repeat that strategy remains up in the air. Just don’t expect these phones to cost any less in 2025.

If we’re lucky, we’ll also see a set of wearables and accessories to accommodate the handsets on Wednesday. Maybe a new Galaxy Watch Ultra? Galaxy Buds? Galaxy Ring? Regardless, the upcoming Samsung event will kick off the second half of the year for consumer hardware launches after a busy stretch of software-focused developer conferences.

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What’s certain is that Samsung will continue to focus on interconnected health and fitness features with its next wave of wearables, with OneUI 8 introducing helpful AI tools like Running Coach, Bedtime Guidance, and more.

What about the tri-foldable phone?

It’s been long rumored that Samsung has been working on a foldable phone that bends in two ways. While the company wouldn’t be the first to do it — the Huawei Mate XT Ultimate gets that honor — it could be the first in the broader international market, including the US.

We don’t expect Samsung to fully launch a tri-foldable phone at Unpacked this week, but there’s a fair chance that the device will be teased to some capacity; perhaps through a sizzle reel at the end of the keynote. That’s become the company’s launch strategy for its most anticipated products in recent years, including the Galaxy Ring in 2024 and the Galaxy S25 Edge in 2025.

Reservation offer

Ahead of Unpacked, Samsung is opening up a reservation offer to folks who are interested in the upcoming devices. By placing a reservation to preorder — not to be mistaken with committing to buy — on Samsung’s website, you’ll get $50 worth of Samsung store credit (with the opportunity to save up to $1,150 off with a trade-in later) for free, applicable toward accessories and other products.

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