Apple is preparing for a tech spectacle at its annual iPhone launch event. At the “Awe Dropping” Event on Tuesday, September 9, the company is launching iPhone 17 series – its newest series that is said to comprise: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. The event’s biggest highlight is the rumored “iPhone Air” to replace the Plus model. But the excitement doesn’t stop there. Anticipated upgrades to the Apple Watch and AirPods Pro are also said to be on the cards.
When and where to watch Apple “Awe Dropping” iPhone 17 launch event
Apple’s biggest annual event is scheduled for Tuesday, September 9, 2025. The livestream kicks off at 10 AM PT (10:30 PM IST) directly from Apple’s headquarters in Cupertino, California.This year’s event is said to be more than just a routine product refresh as iPhones may get a redesign anticipation for significant design shifts and new form factors that could redefine Apple’s lineup. This is the showcase where Apple will likely set the tone for the industry for the year ahead.
How to watch Apple iPhone 17 launch event
Those interested can tune in and watch the iPhone 17 launch live from multiple platforms:
- Apple’s official website (Apple.com)
- The Apple TV app
- Apple’s official YouTube channel
What to expect from iPhone 17 launch event
The main event will undoubtedly be the reveal of the next-generation iPhone 17 family. This year, the lineup is rumoured to expand to four models, introducing a new “Air” variant and major upgrades across the board.iPhone 17: The base model is expected to get a significant boost, with a new 6.3-inch 120Hz display for smoother scrolling and a higher-resolution 24MP front camera. It’s also rumored to come in fresh new colours like purple and green.iPhone 17 Pro: This model is said to feature a sleek new design with a horizontal camera bar on a lighter aluminium build. It’s also rumoured to increase the entry-level storage to a more generous 256GB.iPhone 17 Pro Max: For those who want the ultimate battery life, the Pro Max is rumoured to be slightly thicker to accommodate a larger battery for extended usage.The Brand-New iPhone 17 Air: This is the most anticipated new product. Taking the place of the “Plus” series, the iPhone Air is rumored to be Apple’s slimmest smartphone ever at just 5.5mm thick. It may feature a 6.6-inch display and a single rear camera.New TechWoven Cases: Apple is also rumoured to be introducing a new line of “TechWoven” cases. Designed to replace the previous FineWoven line, these cases may feature detachable straps.
Beyond the iPhone: Apple Watch and AirPods
The ‘Awe Dropping’ event isn’t just about the iPhone as the company may also launch updates to key products.Apple Watch Ultra 3: The Apple Watch lineup may get a new member in the form of Apple Watch Ultra 3, with upgrade in faster charging, satellite support, 5G connectivity and a larger screen. The Apple Watch Series 11 is expected to get steady refinements, while the Watch SE 3 may see a screen size increase while maintaining its accessible price point.AirPods Pro: The long-awaited AirPods Pro 3 may finally feature a significant redesign. Rumoured changes include smaller earbuds, a slimmer case, and touch-sensitive controls. A brand-new H3 chip could supercharge key features like active noise cancellation and adaptive audio.