- Behind the curtain access: Velo provides nine superfans fans from around the world a once-in-a-lifetime chance to visit the iconic McLaren Technology Centre
- Fandom Meets Formula 1 Legacy: From sharing favourite fan memories with McLaren Racing CEO Zak Brown to a surprise Q&A with Lando Norris, fans became part of the McLaren magic.
Forget the grandstands, forget the screens. This season, Velo, a leading global brand of tobacco-free nicotine pouches, have redefined fan access with the McLaren Formula 1 Team, taking them behind closed doors through the “Live Your Fandom” campaign.
Velo, who champions those who embrace authenticity and self-expression, and the McLaren Formula 1 Team, are putting fandom front and centre. The two brands have come together to deliver unparalleled experiences and reward a community of global fans throughout the F1 season.
From selected supporters and McLaren Plus app, competition winners from across the world including, UK, Romania, Czech Republic and Mexico, nine fans were granted the golden ticket: a full day embedded within the McLaren Formula 1 Team, transforming superfans into true insiders.
Stepping into the McLaren Technology Centre (MTC) in Surrey, UK, the lucky fans were immersed in an exclusive, behind the scenes tour of the MTC. Excited by what they saw and inspired by McLaren Racing CEO Zak Brown’s open letter to fans, they came together to share their favourite and most exciting McLaren moments. These memories were then shared directly with Zak himself in the first surprise visit of the day.
Continuing their experience, the chosen nine were granted access to an exclusive design workshop where they were put to work. Their collective fan experiences were channelled into the inspiration behind several upcoming, top-secret projects, which are being kept under wraps, for now. Finally, a moment that every fan dreams of – a direct Q&A session with McLaren Formula 1 Team Driver, Lando Norris to finish off the ultimate McLaren Formula 1 Team experience