As well as debuting a significantly enhanced film catalogue, content distribution specialist Penny Black Media has unveiled an exciting new brand identity and website to mark its 15th anniversary during APEX Global EXPO.
The company’s bespoke portfolio of films includes high-profile Hollywood releases as well as the inclusion of a revitalized World Cinema selection, which returns after an eight-year hiatus in response to shifting global appetites.
The decision was influenced by the fact that non-English titles now account for nearly one-third of all Netflix viewing, and independent films made up over 21 percent of the global box office in both 2023 and 2024 – their strongest showing in over a decade.
Together with the launch of a vibrant new logo and a fully redesigned website that provides airlines with intuitive access to detailed film information, streamlined downloads, and edited screeners, Penny Black Media’s VP Content Distribution Julieta Bowyer said the company has undergone “a complete evolution.”
“Over the past year, we’ve meticulously transformed how we operate, selecting more titles than before, but also a more carefully picked selection of stronger titles with genuine global appeal,” Bowyer expanded. “Our slate is now tighter, sharper, and curated with an eye for distinctive, yet universally compelling storytelling. It’s about delivering impact, not filling slots.”
Recent communications from the company stated Penny Black Media was “closing the in-flight year with another hat trick of fantastic independent films.” All available as of December 1, these include The Cut, starring Orlando Bloom as a boxer preparing for a comeback that may cost him everything. Also highlighted is French comedy Fils De (Prime Rush), and Kyrgyz action thriller Kaçkin (Deal at the Border).
Penny Black Media confirmed that its refreshed strategy, which includes a proactive presence at premier international film festivals to pinpoint groundbreaking films before they trend, has attracted a slew of airline clients, some of whom are licensing Penny Black Media’s content for the first time.
Bowyer added, “Our commitment remains quality over quantity. Airlines face a glut of content options, and our role is to cut through that noise.”
Penny Black Media is inviting industry colleagues to celebrate its relaunch at an exclusive Happy Hour event at booth 1529 on Wednesday, September 10, from 4:00–5:00PM.