Apple doesn’t typically offer discounts across its tech line-up, which means that you’ll need to head to third-party sites like Amazon to find them. With thousands of products now discounted across the site for Prime Day, it’s one of the best opportunities of the year to land savings on the tech giant’s offerings, and there’s already plenty of Prime Day Apple deals to bank across AirPods, Apple Watches, Beats headphones and more.
Shop Apple Prime Day Deals Amazon
If you’re thinking about upgrading your smartwatch or fitness tracker, there’s discounts on all three of the latest Apple Watch models. The flagship Apple Watch Ultra 2 is a hefty £140 off, down from to £799 to £659, the everyday powerhouse Apple Watch Series 10 has dipped under £300 – now just £295, down from £399. The latest entry-level Apple Watch SE is also discounted, with £34 slashed off its ordinary price this Prime Day.
There’s also plenty of opportunities for an audio upgrade. You can now grab the AirPods Pro 2 and AirPods 4 for less, reduced by £45 and £30 respectively. Because Beats is owned by Apple, we’ve also included deals on the new workout-leaning Powerbeats Pro 2 – down from £249.99 to £195 – and the older, but still excellent, Beats Fit Pro, which are over £100 off at £114. Here’s a round-up of the all these, plus more of the best Apple Prime deals we’ve found so far, including more offers on iPads, iMacs and iPhones.
Prime Day Apple Deals
Apple Watch Ultra 2
Now 18% Off
Was £799, now £659
SAVE £140
Apple Watch Series 10
Now 26% Off
Was £399, now £295
SAVE £104
Apple Watch SE (2nd Gen)
Now 14% Off
Was £249, now £215
SAVE £34
Apple AirPods Pro 2
Now 20% Off
Was £229, now £184
SAVE £45
Apple AirPods 4
Now 17% Off
Was £179, now £149
SAVE £30
Beats Powerbeats Pro 2
Now 22% Off
Was £249.99, now £195
SAVE £54.99
Was £219.99, now £114
SAVE £105.99
Was £189, now £139
SAVE £50
When Does Prime Day End?
If you’ve been holding out for a bargain before picking up a new Apple smartwatch, tablet, smartphone or earbuds, the clock is now ticking. You have 96 hours from the start of the sale to make the most of these deals before it ends at midnight on Friday 11 July.
Do You Need a Prime Membership to Take Part?
Yes. To make use of these Apple Prime Day deals, plus all the other offers included in the event this week, you’ll need to either already be a Prime member or you can join for free by signing up to a 30-day free trial, which you can cancel for no fee once the sale ends after midnight on Friday.
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Luke Chamberlain is the ecommerce editor for Men’s Health UK where he compiles expert-led buying guides and in-depth product reviews across gym wear, fitness tech, supplements, and grooming. Responsible for testing everything from the latest gym headphones to the best manscaping tools, Luke also enlists the help of leading health and wellness experts to help readers make informed choices when shopping online – whether it’s to debunk the latest viral hair growth trend or to get the lowdown on a new type of recovery tech. He also covers major sales events for Men’s Health, such as Black Friday and Amazon Prime Day, scouting and verifying hundreds of discounts in order to recommend only the most genuine deals on offer. A magazine journalism graduate from the University of Sheffield in 2018, Luke has also worked as assistant editor for Outdoor Swimmer magazine and as an ecommerce writer for The Recommended. When he’s not testing the latest health and fitness products, he’s busy plotting routes for his next trail run or gravel ride out of London. Follow Luke on Instagram at @lukeochamb