Co-created with stakeholders from the tourism ecosystem, the Code sets out clear guidelines to make online reviews more transparent, reliable, and trustworthy for both consumers and businesses. By ensuring that only genuine guests can leave reviews, it helps travellers make more informed choices and supports fair competition among accommodation providers.
As Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas underlined: “This initiative means clearer, fairer, more trustworthy, more transparent, and more reliable information for everyone. It is a win for travellers, a win for tourism accommodation providers, and a step forward for a more resilient tourism sector.”