The Women’s Rugby World Cup is proving a major hit with digital audiences, with BBC Sport content racking up over 20 million views on social media alone, cementing the tournament as another breakout moment for women’s sport this summer.
From viral videos and powerful storytelling to live coverage and explainers, fans across the UK are engaging with the women’s tournament like never before.
Social media highlights: moments that moved millions
Some of the most-watched social clips (combined figures across BBC Sport TikTok, Instagram, Facebook and X) include:
Record engagement across BBC platforms
- BBC Sport website and app: Rugby Union content has driven a massive 54.2 million page views, with 2.2 million views on live pages alone.
- England v USA: This key match generated 757,000 live page views by itself.
- BBC iPlayer and Sport app: A combined 5.8 million streams so far, 1.7 million streams of which were non-linear matches with 200k for France v South Africa alone showing strong appetite for on-demand viewing.
- TV reach: The tournament has reached 7.1 million viewers on BBC TV during the opening stages.
- BBC Radio 5 Live: Nearly 700,000 views of clips from the brand-new women’s rugby podcast Barely Rugby across social media platforms
Alex Kay-Jelski, Director of BBC Sport, says: “The response to the Women’s Rugby World Cup so far has been phenomenal. These figures reflect not only the growing appetite for the women’s game, but also the impact of our commitment to telling these stories in fresh, creative and digitally accessible ways.
From viral clips to live coverage across TV, iPlayer, radio and social media, we’re reaching audiences wherever they are and bringing them closer to the action than ever before. With the quarterfinals approaching, we’re excited to keep building on this momentum and showcase the athletes, stories and moments that truly capture the spirit of the tournament.”