NEW YORK, Sept. 10, 2025 /PRNewswire/ — Timberland unveils its global campaign, Advice of an Icon. For over 50 years, the Original Yellow Boot™ has stood as a symbol of strength, resilience, and fearlessness, shaping generations past, present, and future. For Fall/Winter 2025, Timberland partners with three groundbreaking global creatives – Spike Lee, Skepta, and Kiko Mizuhara– each carving their own formidable path through life’s challenges.
Spike Lee
The Original Yellow Boot
The Advice of an Icon campaign celebrates an unwavering commitment to artistry and dedication to craft, core values embodied by both the featured icons and Timberland as a brand. Shot by Gabriel Moses – an iconic director and photographer celebrated for his distinct visual language and emotive imagery with richly saturated color palettes. Through his lens, the icons boldly stand as symbols of authenticity, heritage, and timeless style.
Legendary filmmaker Spike Lee brings his unmistakable presence to the campaign. Captured in bold, unfiltered portraits, Lee embodies the same unapologetic spirit that defines his work. A true pioneer in cinema and culture, his legacy is rooted in truth, integrity and relentless pursuit of excellence. His advice cuts straight to the core: “You have to have a work ethic. You gotta put the work in. You can’t cheat that, if you’re cheating, you’re cheating yourself.”
The next icon featured in the campaign is Skepta, whose influence has always gone beyond music — shaping culture through fashion, art, and self-expression, and taking grime to the world stage. The final talent featured in the campaign is Kiko Mizuhara, celebrated for her genre-defying creative career, and boundary-breaking style, and being an iconic “it-girl.”
“As we head into FW25, Timberland continues to lean into its legacy while pushing culture forward,” says Maisie Willoughby, Chief Marketing Officer for Timberland. “The Advice of an Icon campaign is a bold tribute to unapologetic self-expression and timeless craft. At its core is the Original Yellow Boot, a global icon that has shaped style, work, and street culture for over 50 years.”
With its wheat color, craftsmanship, and comfort, The Original Yellow Boot has become the most recognizable boot in the world. More than a product, it’s a cultural symbol of authenticity, resilience, and dedication to craft. The campaign honors The Original Yellow Boot as a true icon – bold, enduring, and unapologetically original.
Contact: Dakota Balka | Email: [email protected] | Website: www.timberland.com |
SOURCE Timberland