This article first appeared on GuruFocus.
Apple Inc. (AAPL, Financials) on Tuesday introduced the iPhone 17 family and the all-new iPhone Air in one of its broadest product updates in years, alongside refreshed Apple Watch and AirPods models.
The iPhone 17 features a 48MP Fusion Main camera, a new 48MP Ultra Wide lens, and an upgraded Center Stage front camera. It includes a 6.3-inch Super Retina XDR display with ProMotion and Ceramic Shield 2, a tougher cover designed to triple scratch resistance. The device is powered by the A19 chip, which boosts efficiency and performance.
The Pro and Pro Max models use the A19 Pro chip with enhanced thermal management. They offer three 48MP cameras providing up to 8x optical-quality zoom, as well as advanced video tools like ProRes RAW and Apple Log 2. Ceramic Shield 2 now protects both sides of the devices.
The new iPhone Air emphasizes design, billed as Apple’s thinnest phone to date. Built with titanium and a reworked internal architecture, it features a 6.5-inch ProMotion display and combines the A19 Pro, N1, and C1X chips for power efficiency. Its 48MP Fusion Main camera supports multiple focal lengths, while the front-facing 18MP camera targets improved selfies.
Apple also unveiled Watch Series 11 and SE 3 with longer battery life, new health functions, and 5G connectivity. AirPods Pro 3 gained stronger noise cancellation, live translation, and health-tracking features.
Analyst Gene Munster of Deepwater Asset Management said the updates marked Apple’s most significant form factor change since the iPhone 6, estimating that about 70% of iPhones sold will now carry a new design.
Despite the launches, Apple shares fell 1.5% in afternoon trading. Investors will look to holiday sales for the first read on demand for the new lineup.