Published on
September 12, 2025
Jeddah, Saudi Arabia, is set to become a major destination for global jewellery tourism with the launch of SAJEX 2025. This significant event, running from 11 to 13 September 2025, is being hosted by the Consulate General of India, Jeddah, in collaboration with the Gems and Jewellery Export Promotion Council of India (GJEPC).
SAJEX 2025 is a premier business-to-business (B2B) jewellery exhibition that aims to foster international collaboration, innovation, and business opportunities. As the event brings together prominent jewellers, designers, manufacturers, and industry leaders from around the world, it is expected to elevate Saudi Arabia’s position in the global jewellery market.
A Boost for Saudi Arabia’s Tourism Industry
Jeddah is not only a vital commercial hub in Saudi Arabia but also an emerging cultural and tourism destination. Hosting an event like SAJEX 2025 will attract global tourists and investors, making it a significant moment for both the local economy and the tourism industry. The exhibition will also showcase Saudi Arabia’s progress in becoming a key player in global trade and investment, particularly in sectors like jewellery and luxury goods.
The influx of international buyers, industry experts, and media during the exhibition will bring an estimated rise in tourism. The event will introduce tourists to the beauty of Jeddah, its rich culture, and the growing business opportunities in Saudi Arabia. As a growing tourism market, the Kingdom’s tourism ministry sees such exhibitions as critical for supporting Saudi Vision 2030, which seeks to diversify the country’s economy and increase its non-oil revenues.
Saudi Arabia: A Growing Global Trade Hub
Saudi Arabia has emerged as a leader in the Middle East with a GDP of over $1.11 trillion, making it the largest economy in the Arab world. Its government has made considerable strides in enhancing the country’s infrastructure and regulatory framework, making it an attractive destination for international investors. With a population of 36 million and increasing foreign investments, the country is steadily positioning itself as a business-friendly nation.
This exhibition will not only advance the jewellery industry but also act as a key tourism driver, bringing thousands of visitors to the country. The exhibition is designed to provide a platform for networking, learning, and collaboration in the jewellery trade. As the event gains recognition, Jeddah will continue to draw both business and leisure tourists looking to explore the city’s cultural and historical significance.
Partnerships Strengthening Tourism Links
The Saudi Tourism Authority has partnered with the Consulate General of India and GJEPC to ensure the success of the exhibition and its role in promoting tourism. As part of this partnership, the Ministry of Foreign Affairs (Makkah Region Branch) has reached out to various local institutions, including the Saudi Tourism Authority, to foster collaboration between the tourism and business sectors.
By collaborating with local tourism boards and government agencies, SAJEX 2025 is not only strengthening the global trade network but is also ensuring that Jeddah becomes a global destination for jewellery tourism. This strategic collaboration will promote Saudi Arabia as a top-tier destination for both business and leisure tourism.
The Economic Impact of SAJEX 2025 on Local Tourism
The economic impact of SAJEX 2025 on the local tourism sector is already being anticipated. With more than 2,000 international visitors expected to attend the event, Jeddah’s hospitality sector will experience a boost in demand for accommodation, transportation, and tourism-related services. This increased visitor flow will have a direct impact on local businesses, from hotels and restaurants to retail and cultural attractions.
The event also aligns with Saudi Arabia’s ongoing tourism development strategies, which include enhancing infrastructure and diversifying the economy. The rise of business tourism, exemplified by events like SAJEX 2025, will help boost Jeddah’s international profile, attract high-net-worth individuals, and encourage repeat visits from international buyers and investors. These factors collectively position the Kingdom as an attractive destination for both business and leisure travel.
Cultural Exchange and Global Connections
One of the highlights of SAJEX 2025 is the cultural exchange that accompanies the exhibition. As the event brings together key international stakeholders, it also fosters a space for dialogue and collaboration across cultures. With its rich history and stunning architecture, Jeddah provides the perfect backdrop for such an event, blending modernity and tradition. The cultural experiences offered alongside the exhibition, such as local culinary delights and visits to historical sites, will help showcase the cultural richness of Saudi Arabia.
Looking Ahead: SAJEX 2025’s Lasting Impact on Saudi Tourism
As SAJEX 2025 continues to unfold, its impact on both the jewellery industry and tourism in Jeddah will grow. The exhibition serves as a catalyst for bringing the world’s attention to Saudi Arabia’s growing jewellery market and tourism offerings. It will not only reinforce the cultural and economic ties between India and Saudi Arabia but also elevate the Kingdom’s profile as a leading destination for global tourism.
In the years to come, events like SAJEX 2025 will continue to play an essential role in driving business tourism, supporting the broader objectives of Saudi Vision 2030, and enhancing Jeddah’s stature as a key tourism hub in the Middle East.
Long-Term Tourism Impact and Saudi Arabia’s Vision 2030
SAJEX 2025 in Jeddah is a milestone event, marking Saudi Arabia’s growing role in global trade and tourism. Through this event, Saudi Arabia’s jewellery market is set to flourish, bringing in both tourists and investors. As global interest in Jeddah’s growing economy and cultural richness increases, the city is poised to become a top destination for business tourism, contributing to the Kingdom’s ambitious Vision 2030 goals.
