When CMOs and CFOs Align Their KPIs, They Deliver More Value – Harvard Business Review

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  1. When CMOs and CFOs Align Their KPIs, They Deliver More Value  Harvard Business Review
  2. CMO roles in Fortune 500 decline as B2B firms lead the shift  IT Brief Asia
  3. Ready To Fire Your CMO? Read This First  ChiefExecutive.net
  4. Marketing Isn’t a Department Anymore — It’s the Glue That Holds Growth Together  CMSWire.com

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