Credit unions across the country have launched creative holiday initiatives, redefining holiday giving with creative, community-centered initiatives that go beyond traditional toy and food drives. From doorstep food collection in California to member-directed donations in the Midwest, these efforts highlight how the cooperative model turns seasonal generosity into lasting community partnerships.
Among the examples shared in a new America’s Credit Unions Blog post, Redwood Credit Union in California launched a “porch-to-pantry” food drive that removed barriers to participation, while FourLeaf Federal Credit Union in Long Island held its 17th annual Turkey Drive, collecting thousands of turkeys and tens of thousands of pounds of food in a single day.
Other credit unions activated their full branch networks as collection sites; partnered with hospitals, nonprofits, and even professional athletes; or worked to empower their members and employees to decide where donations should go.
The blog highlights how these holiday initiatives illustrate what sets credit unions apart from other financial institutions. As member-owned cooperatives, credit unions reinvest in the communities they serve through authentic partnerships rooted in local needs.
Read the full blog post