Wedgwood workers return to factory after three-month pause

Firms which went bust in 2025 included Royal Stafford and Heraldic Pottery as well as Moorcroft Pottery, which was later bought by the grandson of the firm’s founder.

In September, Fiskars Group said the Wedgwood shutdown was happening “to address elevated inventory levels caused by lower consumer demand in some of our key markets”.

The Wedgwood site produces high-end and bespoke designs, including handcrafted fine bone china pieces and Jasperware, a type of pottery developed in the 18th Century by founder Josiah Wedgwood.

At the time of the shutdown, Tom Hammersley, marketing manager at Staffordshire Chambers of Commerce, said the drop in demand came against a backdrop of increasing costs.

Mr Hammersley said: “Wedgwood has huge global demand in areas including China and Japan. If that demand is slowing, and married with the increasing costs, it is a huge concern.”

Dr Allison Gardner, Labour MP for Stoke-on-Trent South, had said she wanted to reassure people that it was “not something to worry about” and that the shutdown was “a simple response to seasonal fluctuations”.

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