Display
Samsung and the New York Mets help fans ‘Enjoy the Moment’ by upgrading the outfield Coca-Cola sign with bright, LED-powered technology
9/16/2025
Samsung Electronics America continues its multi-year partnership with the New York Mets by installing a major update to one of Citi Field’s most recognizable features: the stadium’s Coca-Cola sign overlooking right field.
The upgraded Coca-Cola sign features 22,117 vibrant pixels capable of reaching 3,000 nits of brightness. It joins more than 1,300 LCD displays throughout the park, digital ribbon boards circling the seating bowl and the stadium’s crown jewel — its dual-sided, LED-powered centerfield scoreboard that spans 24,300 square feet. Since partnering in 2021, Samsung and the Mets have transformed Citi Field into a showcase of next-generation fan experiences and display technology. From live game action, 4K instant replays and player stats on the main scoreboard, to real-time updates on ribbon boards and Direct View LED displays in the concourses, the integrated network of displays creates a visually immersive ballpark environment and amplifies the energy on game day, making Citi Field the most technologically advanced ballpark in professional baseball.
“Our long-standing partnership with the Mets is built on using technology to enhance every aspect of the game-day experience,” said David Phelps, Head of the Display Division, Samsung Electronics America. “The elevated Coca-Cola sign combines advanced LED performance with precision design, ensuring it stands out as an iconic landmark and complements the state-of-the-art digital displays throughout Citi Field. As fans ‘Share a Coke’ in the stands, they can also share brighter, more memorable moments at the ballpark.”
Samsung repainted the structure and outline of the sign and worked with Coca-Cola to match its exact shade of iconic red. The IP66-rated display is dust-tight, protected against heavy rain and built to remain clearly visible in virtually any weather or lighting conditions. The latest updates also allow for easier servicing, keeping the sign game-day ready. Live event and video production leader Ross Video is producing new digital content for the Coca-Cola sign, which the Mets can manage directly from its Samsung-powered 4K control room.
“Together with Samsung, we have continued to transform and enhance the fan experience at Citi Field by delivering cutting-edge technology throughout the ballpark,” said Oscar Fernandez, Senior Vice President of Technology, New York Mets. “Integrating advanced LED-powered technology into the iconic Coca-Cola sign is just the next step to remain on the cutting edge of in-stadium advancements and will create yet another vibrant fixture in our ballpark.”
The LED signage sits above Coca-Cola Corner, a 9,000-square-foot fan area atop the right-field seating deck. The space features full concessions, bar setups, interactive games and panoramic views of the field and scoreboard. Its elevated position and vivid Coca-Cola logo make it a signature element of the ballpark, visible to fans inside Citi Field and to those watching at home.
To learn more about the Citi Field fan experience powered by Samsung display technology, read the case study here. insights.samsung.com/2024/10/17/the-ny-mets-and-samsung-reinvent-the-fan-experience-at-Citi-Field/