B2C sales forecasting with economic data: drivers, approaches, and practical tips

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Building on our previous webinar, “Sales forecasting using economic data: tips, tricks, and common pitfalls”, this session takes a deeper look at forecasting for B2C sales and markets.

We will explore the key economic drivers beyond GDP, including private consumption, inflation, earnings, and disposable income, among others, and explain why they matter for consumer markets. The session will also cover common challenges such as irregular periods and limited data histories, and share anonymised case studies showing how these can be addressed while balancing statistical accuracy with economic logic.

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Alex Mackle

Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities.

Prior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman.

Corporate Advisory Engagement Lead

Gerardo Moran

Gerardo Moran

Gerardo Moran is an Associate Director in the EMEA Macro Consulting team at Oxford Economics. He leads bespoke consulting engagements for corporate clients, helping them connect the dots between macroeconomic trends and business planning, with a particular focus on sales and market forecasting.

Gerardo holds a degree in Economics from CIDE (Mexico) and an MBA from IESE Business School. Before joining Oxford Economics, he was Head of Research at FocusEconomics and gained extensive experience in market intelligence and strategic planning at multinational companies including Cisco and Wärtsilä.

Associate Director, EMEA Macro Consulting, Macro Consulting

Luke Miller

Luke Miller

Luke leads the Data Science and Machine Learning team across Economic Impact at OE with over 7 years’ experience working as a professional econometrician. He holds extensive experience building and deploying econometric models, with a focus on leveraging machine learning and artificial intelligence technologies.

Head of Data Science and Machine Learning for EI, Economic Impact


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