Behind this longevity lies a shared vision. From the very beginning, Marcel Michelin – son of the company’s founder – intuited that sports could play a key role in personal growth, social cohesion, and the transmission of human values. It was in this spirit that the Association Sportive Michelin (ASM) was originally created, open to the company’s employees.
To this day, its founding values of respect, solidarity, self-improvement, and excellence remain the pillars of this unique bond between Michelin, ASM Clermont Auvergne, and ASM as a whole.
The Cité du Rugby: a project for the future and a shared ambition
The laying of the cornerstone of the Cité du Rugby on this very day, on land belonging to Michelin at the Gravanches site, marks a new chapter in this collective adventure.
This major project, supported by Michelin as the club’s sole shareholder, aims to create a center of excellence and training that will become a reference, and that will offer everyone – whether young or adult, amateur or professional, male or female – the opportunity to experience and share their passion for rugby. It will also be a place for social innovation, encounters, and openness, helping the region gain even greater visibility.