Google has begun rolling out a new AI-driven personal health coach, powered by its Gemini platform, within the Fitbit ecosystem, with support for Pixel Watches also on the horizon.
Initially launching in preview for Fitbit Premium subscribers in the United States, the development represents a strategic shift for Google, positioning Fitbit as more than a fitness tracking tool and closer to a full-service wellness companion.
The AI health coach is designed to act as a fitness trainer, sleep coach, and lifestyle advisor in one. It adapts in real time to a user’s goals, daily readiness and health metrics, adjusting training plans if sleep quality is poor, recovery is lagging, or unexpected changes like injury or scheduling conflicts arise.
A key Focus for Sleep
Google is promising more advanced stage analysis, clearer identification of behavioural patterns – such as delayed sleep onset or inconsistent weekday and weekend habits – and personalised recommendations to improve rest and recovery.
Alongside the coaching functionality, the redesigned Fitbit app introduces improved navigation, dark mode, enhanced data visualisation, and more intuitive tabs across Fitness, Sleep, Health, and “Today.” By shifting the emphasis from raw data presentation to actionable insights, Google aims to simplify decision-making for users.
In addition, the new coach can be directly engaged through conversational interactions. Users will be able to ask practical questions such as whether to prioritise recovery over exercise on a given day, how to adapt a routine when travelling, or when to alter sleep schedules.
The system will also integrate with compatible health devices – including smart scales and glucose monitoring tools, for a more comprehensive dataset to inform recommendations.
Announcing the feature, Google stated the coach is “constantly adapting based on personal health and wellness metrics and is uniquely tailored to goals and real-life circumstances.”
While the rollout begins in the US market, Google has not yet confirmed timelines for global availability.
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.