September 18, 2025
TDK Corporation (TSE:6762), as an official World Athletics Partner, presents prize money of USD 100,000 under the ” World Record Programme” to Armand Duplantis, Sweden who won the gold medal setting a new world record of Pole Vault at the World Athletics Championships Tokyo 25 in Japan. The award ceremony took place the day after the competition, on September 16th.
Armand Duplantis was presented with a replica cheque for USD 100,000 with TDK’s company name handed over by President & CEO of TDK Corporation Mr. Noboru Saito.
TDK whose corporate motto is “Contribute to culture and industry through creativity” identifies with WA whose principle is “Contribute to society through expansion and development of the sport of athletics.” TDK has been sponsoring the World Athletics Championships since the first championship games in Helsinki in 1983 as the official sponsor. TDK has held the right to sponsor a programme to reward athletes who break world records at the World Championships, under which TDK offers prize money of USD 100,000 for each new world record established in men’s competition since 1997, and 50,000 for each new world record established in mixed competition since 2019. TDK has given the World Record Awards 9 times in the past. The 10th award was won by Sweden at the World Athletics Championships Tokyo 25. The second USD 50,000, which makes up the world record bonus of USD 100,000 for the Pole Vault, is being paid by World Athletics’ new Inside Track platform.
TDK celebrates its 90th anniversary in 2025 alongside the World Athletics Championships Tokyo 25. TDK has produced numerous technologies and products over the years through dedication and repeated trial and error, similar to an athlete’s attitude, pursuing a path they believe in and transforming themselves by attempting to push their abilities to the limit. Children today who represent the next generation may very much desire to become athletes who compete at the World Athletics Championships. In doing so, they will take their first steps with courage and passion to become who they want to be. TDK hopes to support the transformation necessary for these types of future leaders to achieve their dreams through a range of initiatives that starts from the passion within for athletes and the children of the future.
TDK has its Official Partner agreement with World Athletics until 2029 and will continue to support the World Athletics Championships.
About TDK Corporation
TDK Corporation (TSE:6762) is a global technology company and innovation leader in the electronics industry, based in Tokyo, Japan. With the tagline “In Everything, Better” TDK aims to realize a better future across all aspects of life, industry, and society. For over 90 years, TDK has shaped the world from within; from the pioneering ferrite cores to cassette tapes that defined an era, to powering the digital age with advanced components, sensors, and batteries, leading the way towards a more sustainable future. United by TDK Venture Spirit, a start-up mentality built on visions, courage and mutual trust, TDK’s passionate team members around the globe pursue better—for ourselves, customers, partners, and the world. Today, the state-of-the-art technologies of TDK are in everything, from industrial applications, energy systems, electric vehicles, to smartphones and gaming, at the core of modern life. TDK’s comprehensive, innovative-driven portfolio includes cutting-edge passive components, sensors and sensor systems, power supplies, lithium-ion and solid-state batteries, magnetic heads, AI and enterprise software solutions, and more—featuring numerous market-leading products. These are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics, TDK-Lambda, TDK SensEI, and ATL.
Positioning the AI ecosystem as a key strategic area, TDK leverages its global network across the automotive, information and communication technology, and industrial equipment sectors to expand its business in a wide range of fields. In fiscal 2025, TDK posted total sales of USD 14.4 billion and employed about 105,000 people worldwide.