Opportunity Explorer, already used by many of our selling partners to evaluate new product opportunities, is now getting a major AI-powered boost. Previously, the tool surfaced raw signals like search volume, seasonality, and “top clicked” items. With new AI capabilities, Opportunity Explorer now analyzes billions of customer interactions—searches, clicks, and purchases—and translates them into clear recommendations. Sellers can quickly see which features matter most, where demand is trending, and what customers expect to pay—insights that once required weeks of manual research.
How to sell on Amazon using AI-powered tools that estimate product demand in minutes
