Advanced Technology Acceleration
Battery innovation remains a core focus for Hyundai Motor. The company continues to enhance battery durability, cost efficiency and safety through a customer-centric design philosophy. These advancements underscore the company’s leadership in battery technology and its commitment to delivering reliable and safe electrified vehicles.
Hyundai Motor’s battery strategy delivers industry-leading improvements by 2027: 30 percent cost reduction, 15 percent higher energy density and 15 percent shorter charging times, dramatically strengthening EV competitiveness. The company has analyzed durability data from over 50,000 IONIQ 5 vehicles, including units driven more than 250,000 miles (400,000km), showing most vehicles retain more than 90 percent battery performance.
Advanced safety technologies include industry-leading Battery Management Systems (BMS) performing real-time predictive diagnostics during driving, charging and rest periods. From 2026, cloud-based BMS will collect data from diverse vehicle environments, applying proprietary advanced modeling for faster, more precise diagnostics. Multiple exclusive safety layers include separation barriers, ultra-safety relays, refractory shields and safety vents preventing thermal runaway and safeguarding against fires.
Hyundai Motor also leads the industry in fuel cell technology, with 73,000 cumulative fuel cell electric vehicle sales. The company is developing next-generation fuel cell systems for commercial-exclusive applications, offering high efficiency, durability and power output to meet the demands of future mobility.
Hyundai Motor is accelerating its transition to Software-Defined Vehicles (SDVs) through a comprehensive technology stack centered on Computing & Input/Output domain-based E&E architecture (CODA), a simplified hardware architecture that separates software from hardware to maximize development efficiency and scalability. This structure is supported by the High-Performance Vehicle Computer (HPVC) and zone controllers, which reduce wiring complexity and eliminate the need for additional hardware controllers.
At the core of the company’s SDV strategy is Pleos, an in-vehicle distributed operating system that enables rapid software updates, personalized feature enhancements and a safer, more flexible driving experience. With hardware and software separated, Pleos provides a highly flexible plug-and-play environment that supports diverse hardware solutions and accelerates the implementation of security and feature updates.
Hyundai Motor will begin rolling out Pleos Connect, its next-generation infotainment system, starting in the second quarter next year. Key features include multi-window functionality, user profile-based personalization and an in-vehicle marketplace for third-party apps, creating new service-based revenue opportunities.
AI technologies also play a critical role in Hyundai Motor’s SDV vision. Atria AI enables autonomous driving without detailed maps, Gleo AI offers intuitive voice-based interaction and Capora AI enhances fleet management through large-scale data analysis.
Genesis Luxury Transformation
Genesis, Hyundai Motor’s luxury brand, is celebrating its 10th anniversary with remarkable achievements. The brand has reached one million cumulative sales in less than eight years and maintains double-digit profit margins across more than 20 global markets, solidifying its position as a top-tier premium automotive brand.
Genesis aims to reach 350,000 annual sales by 2030, expanding its presence in the United States, Europe, the Middle East, Korea, China and emerging markets. The brand’s product vision includes luxury SUVs such as the X Gran Equator and Neolun concepts, emotional halo models like the X Gran Coupe Concept, and Magma Halo and ultra-bespoke vehicles elevating its luxury positioning.
Genesis Magma Racing will debut in the FIA World Endurance Championship in 2026 and IMSA SportsCar Championship in 2027, channeling racing technology breakthroughs into the complete Genesis portfolio.
The brand aims to expand its presence in up to 20 European markets while strengthening core market presence through U.S.-based production and EREV launches. The next-generation platform supports multi-energy configurations and SDV intelligence via CODA architecture, while preserving the brand’s DNA of solid and agile driving characteristics.
Strategic Partnership Ecosystem
Hyundai Motor is accelerating market penetration and technology development by transformative alliances.
The collaboration with Waymo includes IONIQ 5 prototypes which have completed inspection and been delivered for public road testing in the U.S. this year. These vehicles feature Waymo’s fully autonomous driving technology, marking a significant milestone in Hyundai Motor’s autonomous mobility strategy.
A strategic alliance with General Motors includes five co-developed vehicles launching as early as 2028. Hyundai Motor expects annual sales of these models to exceed 800,000 units once production is fully scaled.
The lineup includes electric commercial vans for the North American market, as well as compact vehicles, compact SUVs and compact and midsize trucks for Central and South America, leveraging GM’s expertise and Hyundai Motor’s manufacturing capabilities.
Hyundai Motor’s partnership with Amazon Autos is enhancing brand awareness, boosting sales conversion and leveraging Amazon’s high customer satisfaction to reach new audiences.
The collaboration also improves dealer profitability through new financing options, accessory offerings and enhanced offline sales visibility. This initiative supports the company’s goal of modernizing the customer journey and expanding its presence in the online automotive marketplace.
Financial Projections and Shareholder Value
At the event, Hyundai Motor’s CFO, Seung Jo (Scott) Lee, outlined the company’s financial strategies. He announced Hyundai Motor’s annual guidance update, future investment plan, mid-to long-term financial target, and shareholder return policy.
Target revenue has been revised upward by 5–6 percent, reflecting an increase of two percentage points from the January announcement. The company adjusted its operating profit margin (OPM) target to 6–7 percent, down one percentage point, citing the impact of newly imposed U.S. tariffs.
Hyundai Motor announced a KRW 77.3 trillion investment plan over five years from 2026 to 2030, up KRW 7 trillion from last year’s guidance. The investment breakdown includes KRW 30.9 trillion for Research and Development (R&D), KRW 38.3 trillion for Capital Expenditure (CAPEX), and KRW 8.1 trillion for strategic investments.
This investment aims to strengthen global competitiveness through the development of software talent, expansion of localized capacity, and investment in strategic areas, including future technologies.
To accelerate localization and improve profitability, the company will invest KRW 15.3 trillion to expand production capacity and establish a robotics ecosystem in the United States, as part of Hyundai Motor Group’s broader USD 26 billion commitment in the U.S.
Hyundai Motor aims to achieve a sustainable operating profit margin of 7–8 percent by 2027 and 8–9 percent by 2030 through an improved product mix — including hybrid and Genesis models — localization strategy, and enhanced cost efficiency.
From 2025 to 2027, Hyundai Motor will implement a Total Shareholder Return (TSR) policy of over 35 percent, as announced at last year’s CEO Investor Day. This will be achieved through a flexible combination of dividends, share buybacks, and treasury stock cancellations. The company will also maintain a minimum Dividend Per Share (DPS) of KRW 10,000.
“We’re not just adapting to change – we’re leading it,” Muñoz concluded. “Through our commitment to electrification, our investment in software-defined vehicles, our focus on manufacturing excellence, and our dedication to treating every customer like an honored guest, we’re building the mobility company of the future.”