For the past four years, some Apple Inc. customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air going on sale Friday.
In a first since 2020, Apple is rolling out several new iPhone designs. It’s also releasing into stores a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3.