SEOUL, September 22, 2025 – Hyundai Motor Company has once again been recognized for its innovative design excellence, earning eight honors across diverse categories at the prestigious International Design Excellence Awards (IDEA).
Established in 1980 by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s most esteemed design competitions. Each year, it celebrates outstanding design achievements across various categories, based on criteria such as design innovation, user benefits and social impact.
“We are truly honored to receive this recognition from IDEA. It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “We will continue to push boundaries in design excellence across vehicles, spaces and services to further strengthen Hyundai Motor’s global brand value.”
In the Automotive & Transportation category, Hyundai Motor earned a Bronze for its electrified large SUV, the IONIQ 9, while both the premium SUV, the all-new PALISADE, and the hydrogen-electric concept car, INITIUM, were recognized as Finalists.