With a user-friendly design, they can easily view everything from credit card offers and career opportunities to cultural events and digital subscription perks – all on a single screen. With this latest innovation, the bank is transforming mobile banking into a life experience, offering young people privileges that cater to both their financial needs and enrich their everyday lives.
Designed from the perspective of young people, Garanti BBVA Genç combines financial and social benefits in one place. The app analyzes users’ daily habits and interests to show updated content that focuses on areas where they spend the most, such as transportation, clothing and food and beverages, while also putting the spotlight on opportunities for tangible benefits in education, culture and career development.
Young people who are not yet Garanti BBVA customers can also benefit from free money transfers for six months when they sign up as a new customer on the mobile app.
Ceren Acer Kezik, Garanti BBVA Deputy General Manager, emphasized that “banking is much more than a place where transactions are carried out. It’s a natural part of life, a personal experience, even a digital companion.” She stressed that, as the bank redefines banking today, its fundamental question is how to create experiences that truly reflect customers’ needs: “This is precisely where the ‘Radical Customer Perspective’ comes into play,” she said. According to the bank executive, banking should no longer just respond to needs; it must create meaning, build trust, and put people at the center.
She added that the bank views young people as partners in shaping the future of banking, and develops its services based on their feedback. The Genç menu is the “most concrete reflection” of this vision, combining technological innovation with a customer-centric approach to create meaningful experiences.
By blending financial services with cultural, education and lifestyle benefits, Garanti BBVA Genç positions the mobile app as more than a banking tool, helping young people simplify daily life and supporting their ambitions every step of the way.