All eyes will be on the front rows, especially regarding celebrity transfers. When it comes to celebrity strategy, Anderson and Blazy share a modern vision shaped by artistic and intellectual affinities. We can expect a mix of longtime ambassadors and new faces, as was the case at Anderson’s first menswear show for Dior in June.
This season is a complete reshuffle, not only in terms of designers and brand ambassadors, but also in terms of calendar. PFW-goers, stay alert. Louis Vuitton, Miu Miu, Balenciaga and Alexander McQueen are among houses that changed time slots, while Chanel will be an evening show for the first time in a very long time.
Events to watch
There’s a lot going on off the runway, too. Highlights include the ‘Virgil Abloh: The Codes’ exhibition, focusing on the late designer’s archive. It opens on 30 September at the Grand Palais, with support from the Virgil Abloh Foundation and Nike. There’s also Zara’s 50th-anniversary pop-up, curated by Sarah Andelman of former fashion institution Colette, which is open to the public from 2 to 5 October. Erdem Moralıoğlu, whose SS26 collection offered a Marie Antoinette vibe, will host a book signing for his upcoming work, Erdem, published by Rizzoli, at the Galignani bookstore on 1 October from 6.30pm to 8.30pm.
L’Oréal Paris will stage its annual show in front of City Hall on 29 September, the first since the appointment of Harold James as the brand’s global makeup artist. The following day, lingerie brand Etam will stage a show at Palais Brongniart. Work hard, play hard. The Karl Lagerfeld brand and Paris Hilton will throw an afterparty celebrating the former’s campaign ‘From Paris with Love’, starring Hilton.
Christian Louboutin made a splash (literally) last season with a performance at the city’s iconic Molitor pool, co-created with artistic director David LaChapelle and choreographed by Blanca Li, where both Li and LaChapelle jumped in the water. The same designer-director-choreographer team will return this season with another show, taking place in a Parisian stadium.
There will be no shortage of action in the city this season, so buckle up. “Since I retired [in 2015], this is perhaps the first time I’ve regretted not being in the race,” Jean-Jacques Picart, the highly recognised fashion consultant, tells me.
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