’Fun and audacious’: First reactions to Dario Vitale’s Versace debut

Dario Vitale shows his strong storytelling ability by putting the brand back into people’s lives and sharing Italian culture and Gianni’s ethos. This is something increasingly sought after in brands today, and a key factor in making them particularly desirable.”

Alix Morabito, global buying director, Galeries Lafayette

“This debut also shows how Dario Vitale stays true to the brand’s spirit while introducing a new vocabulary that feels unique in today’s market. It was a very rich, complete and eclectic collection that speaks to a wide audience of women, a strong commercial advantage.”

Juliet Dyer, head of womenswear — luxury, designer, Galeries Lafayette

“It was unexpected: the venue, the set and then the casting, the punch of colour, really embracing a lot of the boldness of Versace, the heritage of Versace. I think Dario took a real risk and certainly made a big, bold debut. It’s always been bold, but this was an evolution. He definitely made a mark. It’s a season of a lot of creative director changes. How do you stand out in this moment? I think he managed to do that. I’m excited to get back in the showroom and see everything up close. It was fun, and isn’t that what fashion is supposed to be about?”

Rickie de Sole, VP, fashion director, Nordstrom

“I thought that Dario Vitale’s debut felt like a fresh start for Versace while staying true to the house DNA. Strong ’80s energy came through, the menswear was particularly powerful, and the women’s collection has clearly moved forward — a confident step up from last season.”

Bosse Myhr, director of buying, Selfridges

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