Bad Bunny has secured one of the biggest gigs in music: The 2026 Super Bowl LX halftime show.
Roc Nation, the NFL, and Apple Music announced that the Puerto Rican superstar will take center stage at the big game during halftime of the Dallas Cowboys and Green Bay Packers game Sunday, Sept. 28. Bad Bunny also shared a short video on Instagram, in which he sits perched upon a goalpost planted on the beach while his song “Callaita” plays.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z, Roc Nation’s founder and chairman, celebrated the choice, adding, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Super Bowl LX will take place Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California.
The news comes in the middle of yet another massive year for Bad Bunny, who released his most recent album, Debí Tirar Más Fotos, in January. To support the album, Bad Bunny launched a historic residency at the El Choli arena in San Juan, Puerto Rico in July, with the 31-show run wrapping Sept. 21. (The finale, which was streamed on Amazon Music, featured guest appearances from Marc Anthony, RaiNao, Dei V, Ñengo Flow, Arcángel, De La Ghetto, and Jowell & Randy.)
Bad Bunny is set to follow the residency with a world tour, and he has dates currently scheduled in the Dominican Republic, Costa Rica, and Mexico this November and December, followed by shows across South America, Australia, Asia, and Europe in 2026.
Notably, though, Bad Bunny is currently not scheduled to play any shows inside the United States this year or next — meaning his Super Bowl Halftime Show will take on added significance. The musician pointedly chose not to take the Debí Tirar Más Fotos tour to the United States in part because of concerns that his concerts might be targeted by Immigration and Customs Enforcement.
“But there was the issue of — like, fucking ICE could be outside [my concert],” he told i-D. “And it’s something that we were talking about and very concerned about.”
On top of all his music, Bad Bunny has also appeared in two movies this year, Happy Gilmore 2 with Adam Sandler, and Darren Aronofsky’s Caught Stealing. He’s also set host the Season 51 premiere of Saturday Night Live on Oct. 4, with Doja Cat serving as musical guest.
Bad Bunny follows recent Super Bowl halftime performers Kendrick Lamar last year, Usher in 2024, Rihanna in 2023, Dr. Dre and guests Snoop Dogg, Eminem, Mary J. Blige, and Lamar in Los Angeles in 2022, the Weeknd in 2021, and Shakira and Jennifer Lopez in 2020.