Six Nations Rugby – Capgemini

Innovation on the field. Impact beyond it.

Six Nations Rugby is where passion meets performance. Their championships unite fans across borders and generations. From the roar of the crowd to the rhythm of the game, we’re proud to support the energy, excitement, and innovation that make every match unforgettable.

One of the sport’s most iconic championships, the Guinness Men’s Six Nations has united fans since 1883 – from its origins as the Home Nations to a global celebration of rugby excellence. Over the decades, it has delivered unforgettable moments. From the breathtaking comeback at Twickenham in 2019, where Scotland overturned a 31-point deficit to draw with England; the electrifying last-play victory in Cardiff that stunned the home crowd; or the historic Calcutta Cup clashes that have defined The Crunch between England and Scotland – the Six Nations continues to transcend sport and unite fans.

As the Official Digital Transformation Partner, Capgemini is proud to help deepen that connection. Through AI, generative AI, and data-driven innovation, we’re working to bring fans closer to the action – enhancing how they experience the game, celebrate the stories, and share in the emotion, wherever they are.

A multi-year partnership with purpose

Starting with the upcoming Quilter Nations Series 2025, which is due to kick-off on November 1^st, this partnership encompasses the following competitions organized by Six Nations Rugby Limited, including:

• The Guinness Men’s Six Nations 2026-2029
• The Guinness Women’s Six Nations Championships 2026-2029
• The Quilter Nations Series 2025
• The Summer Nations Series 2027
• The Autumn Nations Series 2029

This partnership reflects a shared commitment to making rugby more inclusive, more connected, and more innovative. Together, we’re supporting opportunity across the men’s and women’s game, enhancing digital experiences for fans – whether they’re watching in the stadium, on broadcast, or on social, and using technology and data to bring purpose-led innovation to every level of the sport. We’re building stronger foundations for the game and expanding its global reach.

“With the Six Nations Championships being some of the most popular rugby competitions in a number of our main markets, we are excited to bring Capgemini’s broad tech, data and AI expertise to enhance the viewing experience of rugby fans.”

Aiman Ezzat, Chief Executive Officer of Capgemini

A legacy rooted in rugby

Rugby has long been part of Capgemini’s identity. Our founder, Serge Kampf, was a passionate supporter of the sport, drawn to its values of teamwork, integrity, and boldness – principles that have shaped Capgemini since its inception. From sponsoring grassroots clubs in France to backing the Rugby World Cup and the HSBC World Rugby Sevens Series, our commitment has always gone beyond branding.

We’ve brought digital innovation to the heart of the game for years, developing tools like Momentum Tracker and Match Predictor to enhance the fan experience and support performance on the field. In 2023, we played a central role in delivering Rugby World Cup France, integrating complex systems across 60 sites to support thousands of staff, volunteers, and broadcasters. Our technology enabled the seamless delivery of live results, including the men’s and women’s World Rugby Rankings, and ensured players and coaches had reliable access to performance analytics. Our latest innovation, TryZone IQ, has been live across the Women’s Rugby World Cup 2025 bringing faster, smarter match insights powered by generative AI.

This partnership reflects a shared commitment to making rugby more inclusive, more connected, and more innovative. Together, we’re supporting opportunity across the men’s and women’s game, enhancing digital experiences for fans – whether they’re watching in the stadium, on broadcast, or on social, and using technology and data to bring purpose-led innovation to every level of the sport. We’re building stronger foundations for the game and expanding its global reach.