Acquisition adds scale, expands monetization channels, and accelerates Blue Ant Media’s growth strategy
Toronto, Ontario – October 2, 2025 – Blue Ant Media Corporation (TSX: BAMI) (“Blue Ant” or the “Company“), a global streamer, production studio, and rights-management business, announced today that it has acquired MagellanTV LLC (“MagellanTV”), a digital streaming company that delivers premium factual content to consumers across the globe, for $12 million USD.
The transaction expands Blue Ant Media’s Global Channels and Streaming business, enhances monetization opportunities, and strengthens its position as a leading provider of premium factual content worldwide.
Founded in 2018 by Greg Diefenbach and Thomas Lucas, veterans of National Geographic, PBS and Discovery, MagellanTV operates a streaming video-on-demand (SVOD) service and a growing portfolio of advertising video-on-demand (AVOD) and free, ad-supported streaming television (FAST) channels across key genres including history, nature, science, space, and true crime. With distribution partnerships spanning Roku, Amazon, Apple, Samsung, LG, Comcast, Vizio, Pluto TV, and Google, MagellanTV reaches audiences in 13 countries across more than 20 platforms.
“This acquisition of MagellanTV increases Blue Ant’s scale and adds audiences and distribution capabilities that are highly complementary to our business,” said Michael MacMillan, CEO, Blue Ant. “MagellanTV’s business model is primed for optimization within our global infrastructure, and we’re thrilled to welcome the talented team to Blue Ant.”
MagellanTV co-founder Greg Diefenbach will join Blue Ant as Executive Vice President, Streaming, overseeing the company’s direct-to-consumer and subscription video businesses. He will report to Carlyn Staudt, President, Global Channels and Streaming. Co-founder Thomas Lucas will remain involved for several months to support the transition and ensure continuity for partners and audiences.
“Joining Blue Ant creates new opportunities to scale MagellanTV’s platform, while contributing to Blue Ant’s expansion as a leading factual content provider,” said Greg Diefenbach and Thomas Lucas, co-founders of MagellanTV. “We look forward to working closely with the Blue Ant team to expand our offerings, unlock synergies, and connect with audiences around the globe.”
Strategic Rationale
This transaction marks Blue Ant Media’s first strategic acquisition following its recent RTO, highlighting the Company’s commitment to driving growth through disciplined M&A. The addition of MagellanTV provides:
- Scale: Adds a premium SVOD platform with an established subscriber base while expanding monetization across SVOD, AVOD, and FAST.
- Synergies: Unlocks immediate opportunities to increase margins by adding 1,500+ hours of Blue Ant owned library, while reducing reliance on licensed or revenue-shared content. Additional synergies include operational efficiencies from consolidating infrastructure and resources, as well as cross-promotion across brands.
- Strategic Fit: Extends Blue Ant’s leadership in factual content and enhances the opportunity to create a broader, more compelling offering for distributors and consumers.
- Intellectual Property: Provides additional commissioning capacity to greenlight and monetize new content in key genres, driving growth across both production and distribution.
Financial Terms
Blue Ant acquired MagellanTV for total consideration of $12 million USD, consisting of a $6 million USD upfront cash payment, with the remaining $6 million USD payable over a two-year period. A portion of the remaining $6 million USD will be paid in cash, with the balance payable, at the discretion of Blue Ant’s management, in either additional cash or subordinate voting shares of Blue Ant.
About Blue Ant Media Corporation
Blue Ant Media is an international streamer, production studio, and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the global SVOD service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn
Forward Looking Statements
Certain statements contained in this news release contain “forward-looking information” within the meaning of applicable securities laws. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “estimates” or “intends”, or stating that certain actions, events or results “may”, “could”, “would”, “might”, “have potential” or “will” be taken, occur or be achieved) are not statements of historical fact and may be “forward-looking statements.” Forward-looking information and statements are not based on historical facts, but rather on current expectations and projections about future events and are therefore subject to a variety of risks and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. Forward-looking information and statements include, but are not limited to, information and statements regarding the timing and ability of the subordinate voting shares of the Company to begin trading on the TSX under “BAMI” (if at all), the business and prospects of the Company and the timing and ability of the Company to complete the Continuance.
Although the Company believes that the expectations reflected in such forward-looking information and statements are reasonable, such information and statements involve risks and uncertainties, and undue reliance should not be placed on such information and statements. Material factors or assumptions that were applied in formulating the forward-looking information contained herein include, without limitation, the expectations and beliefs of the Company, and its management and board of directors, as of the date hereof. The Company cautions that the foregoing list of material factors and assumptions is not exhaustive. Many of these assumptions are based on factors and events that are not within its control, and there is no assurance that they will prove correct. Consequently, there can be no assurance that the actual results or developments anticipated by the Company will be realized or, even if substantially realized, that they will have the expected consequences for, or effects on, the Company, its shareholders, or the future results and performance of the Company. For additional information with respect to these and other factors and assumptions underlying the forward-looking statements made in this news release, see the Circular available on SEDAR+ (www.sedarplus.ca) under the Company’s issuer profile.
Readers, therefore, should not place undue reliance on any such forward-looking statements. The forward-looking information and statements in this news release are based on beliefs and opinions of the Company at the time the statements are made, and there should be no expectation that these forward-looking statements will be updated or supplemented as a result of new information, estimates or opinions, future events or results or otherwise, and the Company disavows and disclaims any obligation to do so except as required by applicable law. Nothing contained herein shall be deemed to be a forecast, projection or estimate of the future financial performance of the Company.
For further information, please contact:
Blue Ant Investor Relations:
Madeleine Cohen
madeleine.cohen@blueantmedia.com
(416) 646-4444
Blue Ant Communications:
Dervla Kelly
dervla.kelly@blueantmedia.com
(416) 560-2402