After 15 years of devoted service, Natasha “Tash” Archer, Kate Middleton’s personal assistant and confidante, is leaving Kensington Palace to start her own private consultancy.
The news was exclusively revealed by People magazine, and the Prince and Princess of Wales’ household has wished Archer all the best for her future endeavours.
Archer joined the royal household in 2010 as a personal assistant to both Kate and Prince William. Over time, she became Kate’s go-to stylist, curating her wardrobe for numerous royal engagements and international tours.
Her impeccable taste in British fashion helped transform Kate into a style icon, showcasing high-end designers like Alexander McQueen and Jenny Packham.
Archer’s influence on Kate’s wardrobe has contributed significantly to the “Kate Middleton Effect,” a phenomenon where fashion items sell out after she wears them, injecting an estimated $1.27 billion into the UK economy annually.
Her role extended beyond styling, as she managed Kate’s diary, clothing, and projects. She was instrumental in planning royal tours, ensuring Kate’s outfits paid homage to the visited countries’ cultures.
In 2019, she persuaded Prince William to wear a traditional sherwani to a reception in Pakistan, showcasing her cultural sensitivity.
Archer was more than just a staffer; she was present for some of Kate’s most intimate moments, including the birth of Prince George in 2013.
Her dedication earned her the Royal Victorian Order in 2019, and she was promoted to senior private executive assistant in 2022.
As Archer embarks on her new venture, Kate is thoughtfully easing back into public life after her cancer diagnosis.
Recently, Kate visited Colchester Hospital, where she shared her thoughts on life after cancer treatment, saying, “You have to find your new normal — and that takes time.”