Snapchat will now charge for its Memories features after almost ten years of serving as a digital time capsule for special moments in your life. The social media platform said that the feature’s free usage will be limited to 5 GB. Users will need to sign up for one of its new Memories Storage plans if their collection exceeds this limit.
According to Snapchat, when it first launched Memories, it had no idea it would become as popular as it is now, with over 1 trillion memories recorded by users.
Snapchat stated in a blog post that “it’s never easy to go from getting a service for free to paying for it, but we hope the value we provide with Memories is worth the cost.” “We will be able to keep investing in improving Memories for our entire community thanks to these changes.”
In a statement to TechCrunch, the company said that the initial storage package costs $1.99 a month and provides up to 100GB of storage. As part of their $3.99 monthly subscription, Snapchat+ users can store up to 250GB of data, while Snapchat Platinum customers can keep up to 5TB as part of their $15.99 monthly plan.
Memories exceeding the 5GB storage limit will be temporarily stored by Snapchat for 12 months. Memories can be downloaded directly to users’ devices, according to the company. The most recent Snaps that go over the storage limit will be deleted, but your oldest Snaps will be kept if you are above the limit and do not subscribe to a plan.
Snapchat states that most users have less than 5GB of memories; therefore, this change will not affect them. The firm says it will mainly impact those with “thousands of Snaps.”
Snapchat’s decision to introduce paid storage for Memories allows it to address increasing infrastructure costs and monetise users with high storage needs while keeping free access for most users.
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