Apple Corps has appointed Tom Greene as chief executive officer, effective September 2025.
Since 1968, Apple Corps has overseen The Beatles’ creative and business interests.
“Only the third CEO in Apple Corps’ storied history, British executive Tom Greene’s experience and vision perfectly position him to continue that legacy, whilst expanding The Beatles’ creative horizons,” said a statement.
Greene has previously fulfilled operating roles for the Harry Potter franchise, including stints running both Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros and Pottermore.
At the time he left Wizarding World Digital, the Harry Potter Fan Club had grown to over 50 million members, supported by immersive digital experiences, daily content publishing and an innovative ecommerce offering. He remains on the board of Pottermore.
Greene is currently the COO of Blast, an entertainment company working with video game developers and publishers on the production, commercialisation and audience growth of their esports programmes. It has grown twenty-fold during his time at the company, opening offices in London, Copenhagen, Berlin, New York and Mumbai. He will remain on the board of Blast.
In a joint statement, Paul McCartney, Ringo Starr, Olivia Harrison and Sean Ono Lennon said: “We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans and Tom’s experience and vision make him the perfect person to join us in making it all happen.”
It is a huge honour to lead Apple Corps into this new phase of its history
Tom Greene
Tom Greene said: “It is a huge honour to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with The Beatles and their music. At a time when the world might need more of The Beatles’ spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started.”
With 32.6 million monthly listeners on Spotify, The Beatles’ enduring catalogue (released via Universal Music’s catalogue division) remains hugely popular across multiple generations.
Apple Corps’ music initiatives include Special Edition releases for several Beatles albums, including Sgt Pepper’s Lonely Hearts Club Band, The Beatles (White Album), Abbey Road, Let It Be and Revolver.
The Beatles’ 2023 international hit single Now And Then reached No,1 in the UK singles charts. It secured a Grammy win and a BRIT Award nomination.
Peter Jackson’s 2021 documentary series Get Back won five awards in the Emmys’ documentary categories.
Last year, Apple Corps and Disney+ released David Tedeschi and Martin Scorsese’s new Beatles ’64 documentary, as well as a restored version of Michael Lindsay-Hogg’s Let It Be.
A four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions.
Directed by Sam Mendes, written by Jez Butterworth, Jack Thorne and Peter Straughan, and starring Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison), the project marks the first time Apple Corps and The Beatles have granted full life story and music rights for scripted film.
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