DDB Group Singapore and Google Play have announced the launch of the ‘Play Protector Squad’ in Thailand and Indonesia, uniting gamers in a high-stakes tournament that tests their gaming skills while promoting online safety habits.
The campaign features Indonesian martial artist and action star Joe Taslim, who joins the virtual competition. Known for his roles in films such as The Raid: Redemption and Mortal Kombat, Taslim’s journey from martial artist to gamer is documented throughout the campaign, highlighting both challenges and achievements.
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Gamers can compete for a place on Taslim’s protector squad by demonstrating their skills and online safety practices in a series of challenges over a six-week period. Participants with the highest scores will be selected to join the Play Protector Squad and travel with Taslim on an all-expenses-paid trip to Jakarta.
The campaign, which launched at the start of July, includes teaser videos, celebrity influencer participation, and a dedicated website at goo.gle/protectorsquad.
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The collaboration is the third in a series of campaigns to position Google Play as the preferred platform for gamers in Southeast Asia. The campaign emphasizes Google Play’s platform security features, including two-step verification and industry-standard data encryption for payment information.
Emphasising the campaign’s emotional foundation, Vinod Savio, CCO of DDB Group Singapore, said, “We’re harnessing gamers’ competitive spirit to build deeper connections with the brand.”
“We’re promoting safe gaming practices amidst increasingly sophisticated scams and online dangers,” said Amanda Chan, Product Marketing Manager at Google Play. With Joe Taslim on board, this is more than just a fun tournament—it’s a call to action for gamers everywhere.”
Launching at the start of July, the campaign features teaser videos, celebrity influencer engagements, and a dedicated website at goo.gle/protectorsquad.