Lainey Wilson and The Jewelry Group have announced an exclusive licensing agreement to design and develop the award-winning country singer‘s signature jewelry collection, which is set to debut in mid-July. The collection will emphasize Wilson’s unique approach to country-core and Western style through rings, necklaces, earrings and more.
“I’m so excited about partnering with The Jewelry Group on this collection of pieces,” Wilson said via a statement. “As a lifelong lover of the American West, I worked with the team to design pieces to help bring out your inner cowgirl and the beauty and strength she holds. I hope you love it and I can’t wait to see you all decked out!”
A preview of the Lainey Wilson x The Jewelry Group collection.
Courtesy of The Jewelry Group
Wilson’s signature jewelry collection will feature a contemporary spin on Western-infused styles. Materials used for her jewelry pieces will include metals with a worn oxidized finish, hammered metals, natural stone, suede and leather cording, conchos and braided textures.
A preview of the Lainey Wilson x The Jewelry Group collection.
Courtesy of The Jewelry Group
The “Heart Like a Truck” singer’s own touch will feature throughout the collection. Elements included in the jewelry designs will feature stars, feathers, 4×4 trucks, cowboy hats, longhorns, horses and horseshoes. Wilson worked closely with the team at The Jewelry Group to craft the collection, with prices ranging from $15 to $65.
“As The Jewelry Group continues to develop key partnerships in the entertainment arena, we are incredibly excited for the opportunity to work alongside Lainey, bring her vision to life and build on the power of her brand,” said Fran Lukas, chief executive officer of The Jewelry Group.
A preview of the Lainey Wilson x The Jewelry Group collection.
Courtesy of The Jewelry Group
Lainey Wilson Jewelry will launch in mid-July. The collection will be available at Lainey Wilson distribution channels (select items) as well as Belk, Boot Barn, Buckle, Cavenders, Ariat, Lammles Western Wear and Scheels.
Over the past few years, Wilson’s collaborations and partnerships in the jewelry and apparel industries have expanded. In August 2024, Wilson collaborated with Kendra Scott’s Yellow Rose on a capsule collection inspired by Wilson’s album “Whirlwind.”
Lainey Wilson for Lainey Wilson x The Jewelry Group.
Courtesy of The Jewelry Group
One month later, in September 2024, Wrangler dropped the brand’s first Lainey Wilson signature collection, featuring bold patterns designed in collaboration with the country singer. At the time, Wilson discussed her approach to the opportunities she’s found outside of the country music world.
“What I learned from all the opportunities that I’ve been given, is I know that it started with my songwriting and my storytelling, but I’ve never wanted to be scared to walk through doors that maybe felt a little scary. Whether it was acting for ‘Yellowstone’ and even doing this collection, I’ve learned a lot, and I’ve learned just that I love being creative, and I love telling a story, and that’s the fun part about all this.”