Universal Music veteran Orla Lee-Fisher has been appointed to the new role of head of dual catalogue strategy at Warner Music Group.
She will be tasked with crafting and leading campaigns for the major’s off-roster catalogue where it has both recorded music and publishing rights.
Lee-Fisher will be based in London, reporting jointly to Kevin Gore, president, global catalogue, Recorded Music, Warner Music, and Carianne Marshall & Guy Moot, co-chairs of Warner Chappell Music.
“She will work with WMG’s recorded music and music publishing teams to drive prioritisation, strategy, and alignment on key artists and songwriters, with a focus on creative storytelling and IP development,” said a statement. “Lee-Fisher will create impactful campaigns that drive cultural conversations, promoting some of the world’s greatest catalogues to both new and longstanding fans, while identifying and growing new revenue sources for artists, songwriters, and their estates.”
She will also support WMG’s M&A team in purchasing catalogues and attracting estate management opportunities, as the company steps up its acquisitions activity.
This has the potential to be a game-changer for the way we drive engagement and convert new audiences into fans
Orla Lee-Fisher
Lee-Fisher has joined WMG from Universal Music Group, where she worked for more than 20 years, serving in a variety of roles, including general manager of Polydor Records and managing director of A&M Records.
She was most recently EVP, global marketing and worked across campaigns for leading artists including The Beatles, The Rolling Stones and Elton John.
Kevin Gore said: “Orla is a hugely respected figure, and has led inventive, ambitious projects for some of the world’s biggest acts, connecting their music to new audiences. In this unique role, she’ll help deliver meaningful opportunities for our artists and songwriters and unlock new value for the world-class catalogs in our care.”
In a joint statement, Carianne Marshall & Guy Moot added: “We’re delighted that Orla is joining WMG at this pivotal time in the evolution of our catalogue offering. She’s renowned for her innovative campaigns and committed to our vision of a dynamic service for our artists and songwriters who trust us with both their publishing and recorded music rights.”
Orla Lee-Fisher said: “Where recorded music and publishing rights overlap, Warner Music Group has made the strategic decision to manage its artists and songwriters’ catalogues more holistically. This has the potential to be a game changer for the way we drive engagement in their music and convert new audiences into fans. I can’t wait to get started.”
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