BBC Studios and Ludo Studio have revealed that Bluey music releases have officially surpassed one billion lifetime audio streams across all platforms.
Composer Joff Bush has created an array of catchy tunes and heartwarming harmonies for the hugely popular Australian kids’ animated series, which airs on Disney+ and CBeebies in the UK.
The Bluey TV phenomenon has helped the show’s audio catalogue deliver strong streaming results and consumption has now hit a billion streams, with the Top 5 tracks as follows;
Bluey Theme Tune, Bluey The Album
Dance Mode – Dance Mode!
Bluey Theme Tune (Instrument Parade) – Bluey The Album
Keepy Uppy – Bluey the Album
A Message from the Fairies (John Ryan’s Polka) – Bluey The Album
While Bluey has not really troubled the main UK charts (the Dance Mode! album did crack the Top 100), young fans of the show (and maybe their parents too) are driving consistent streaming with around 18.2 million streams for the Bluey Theme Tune in the UK alone (Official Charts Company). On Spotify, there are 126m global streams across two versions of the theme tune.
Bluey The Album, released via Crimson and Demon Music, has UK sales to date 48,280 since 21, including 10,243 physical copies, 1,254 downloads and 36,784 sales-equivalent streams.
In 2024, the Bluey: Rug Island album reached the top spot on the Kids Album Chart and the Soundtrack Album Chart in the US.
(L-R) Dominic Walker, director, radio & music, Adrian Sear, Demon Music Group commercial director and Nick Baxter, head of music partnerships
For Record Store Day this year, Demon Music released a vinyl single of Burger Dog from the series.
Ben Stanley, head of product, marketing and licensing at Demon Music, said: “With over a billion streams and counting, Joff Bush’s vibrant compositions have become the joyful heartbeat of Bluey’s world. His music continues to resonate everywhere, enriching the series with depth, charm, and unforgettable melodies.”
The Bluey music team won the 2024 Screen Music Award for Best Music For Children’s Programming for the special episode The Sign. Additionally, Dance Mode! took home Best Children’s Album at the 2024 ARIA Awards in Australia.
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