This call to arms was unveiled by SA Rugby on Wednesday, with the #PlusOne campaign aiming to rally the nation behind the Springbok Women in a nationwide movement designed to celebrate their progress, ignite national pride, and unite South Africans in the build-up to the Rugby World Cup 2025 in England.
The campaign invites every South African to play a part in the team’s pursuit of excellence, not just as spectators, but as daily sources of encouragement, belief, and momentum created by the rallying cry: “Follow Our Journey. Be Our +1”.
The #PlusOne campaign celebrates the power of small steps with big impact: one extra repetition in the gym; one more tackle; one more metre with ball in hand; one extra supporter; one better day than the last.
Together, these steps build legacy and every South African is invited on the journey with the Springbok Women, a team forged in grit and part of a nation bound by progress.
Springbok Women captain Nolusindiso Booi said they are fully synced to the call.
“We are not new to a challenge,” she said. “For a long time, we fought for visibility and opportunity. Now, we have that and with the country backing us, we know we go out there with the full weight of the nation behind us.
“Whether you’re a young girl dreaming big on a dusty pitch somewhere in a rural area like I did, or a father watching proudly from your couch, whether you’re a lifelong rugby fan or cheering us on for the very first time, you are part of this movement, and we would love you to become our #PlusOne.”
Follow the Springbok Women’s journey at @WomenBoks (on Instagram and X), @SAWomensRugby (on Facebook), and sa.womensrugby (on TikTok), and show your support using the hashtag #PlusOne. No matter where you are – your belief fuels their next step.