Global leader in dispensing systems Aptar Beauty has channelled its industrial power, innovation capacity and design expertise into the custom development of Clarins’ Double Serum. The three-year development involved multiple manufacturing sites, many molds, custom machinery and the development of a patented system. The result is a truly unique, eco-designed packaging solution to reimagine the ninth generation of the worldwide best-selling serum.
Iconic Packaging for an Iconic Serum
Aptar Beauty combined cutting-edge engineering with a premium look-and-feel for this complex design and assembly. The new Double Serum features two power-packed hydric and lipidic serums into a double-chamber packaging for two-in-one dispensing. The inner bottle appears suspended inside the outer container, which is left clear to keep the formula visible. Progressive dosage allows made-to-measure dosing – from a small drop to a power shot – ensuring waste-free usage. The rotating actuator dispenses gradually bigger doses as it is twisted to the left. Turning to the right locks the cap-free system.
Aptar Beauty holds a patent for this innovative packaging, which covers the double distribution system enabling the 2-in-1 bottle design.
This new eco-designed packaging is made of 94%* recyclable materials and contains 24%** of recycled material, as claimed by Clarins. 85% of the total product weight is made of chemical and mechanical R-PET***, including the two bottles, top push-button actuator and funnel collar. The Custom team took up the technical challenge of achieving high-quality silk-screening and varnish on the recycled material, as well as replacing ABS with PET from key components.
A Demonstration of Custom Manufacturing Excellence
This tailor-made solution is a perfect example of Aptar Beauty’s dual sourcing capabilities for custom projects. The product development takes advantage of the synergies between its Oyonnax and Verneuil and Charleval facilities, with support from other industrial sites like Le Neubourg (France) and Chieti (Italy), for secure manufacturing, supply chain and delivery. In addition to these inter-connections, Aptar Beauty benefits from a well-established network of French subcontractors.
The Custom Beauty teams bring together the group’s know-how – on design, engineering, manufacturing technologies, decoration and logistics – to deliver unique solutions for the premium custom packaging market. For Clarins’ Double Serum, many new molds were developed and qualified on the two different sites, requiring several fully-automated machines.
Produced in 30, 50, 75 and 100ml capacities, all four sizes of the packaging were developed at the same time, grouping common sub-assemblies for greater efficiency.
“We are very proud of this latest edition of the iconic Clarins’ Double Serum, for which we worked hand in hand with Clarins, from creative concept to delivery of the finished product. This project embodies the full potential of our custom activity, technical expertise and manufacturing synergies.”
Florence Muh, Customer Support & Development Director, Aptar Beauty.
A Custom Beauty Manifesto
The Custom teams incorporate local engineering and design expert centers with a global vision, to turn ideas into reality. Aptar Beauty offers a large choice of development and decoration possibilities, while guaranteeing industrial and environmental excellence. With seven production sites in Europe and more than 70 years of expertise in luxury packaging, Aptar Beauty has mastered the art of automating custom manufacture. Through this interconnected, industrial eco-system, it produces tailored solutions for the world’s leading beauty brands.
Each Aptar manufacturing site offers custom services with a specific focus: fragrance pumps, airless dispensers, cosmetics pumps, metal parts, sticks and sampling solutions. Our flagship facility at Oyonnax is dedicated solely to custom manufacture, offering agility, flexibility and operational efficiency, with a high PCR (Post-Consumer Recycled resin) production capacity. Complete synergy between the sites ensures a robust, secure and reliable supply chain.