The reopened Hyundai Motorstudio Seoul shines in a new light

The Community Studio, located on the first and second floors, welcomes guests with an expansive and interactive Auto Library featuring over 2,500 curated books and 500 mobility-related lifestyle and exhibition items. As a collaboration between Hyundai Motor, CCC (Culture Convenience Club), the lifestyle company behind TSUTAYA BOOKSTORE, French luxury publisher ‘Assouline’, and Korean mobility culture company ‘EREVO’, the Auto Library is a must for all those who want a deeper insight into automotive milestones. Visitors can browse through vintage catalogs, admire collectible model cars, read contemporary automotive lifestyle articles, and view racing goods, along with a variety of Hyundai memorabilia.

Rare items such as the Camel Trophy archive—one of only five limited sets worldwide are displayed among other, carefully sourced volumes that narrate the backstories, personal histories, people, and diverse mobility brands shaping modern car culture.


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