NBCUniversal execs have believed Peacock is underpriced relative to the streamer’s rivals — and, to that point, the company is raising rates for the third time in three years.
Starting July 23, the price for Peacock Premium (which includes ads) will increase by $3 to $10.99/month and Premium Plus (which has limited ads in live programming) by $3 to $16.99 per month. Peacock’s annual price will be $109.99/year for Premium and $169.99/year for Premium Plus. The higher prices will be effective July 23 for new and returning customers, and on or Aug. 22 for current customers (depending on their next billing date).
In addition to the higher pricing on those two packages, the company is beginning to test a new Peacock “Select” tier, which will feature NBC and Bravo current seasons and an assortment of library titles, which will be priced at $7.99/month and $79.99/year.
NBCU last increased Peacock pricing in July 2024, after hiking prices a year earlier for the first time since Peacock’s 2020 launch.
Peacock’s latest price increase comes off the massively popular recent season of “Love Island USA” and a strong start to “Love Island: Beyond the Villa.”
Movies coming to Peacock are set to include “Jurassic World Rebirth,” “How to Train Your Dragon” and “Wicked: For Good.” The platform also will have the return of “The Traitors” and new scripted originals like “The Paper,” plus programming from NBC and Bravo like “Saturday Night Live,” the WWE, and the “Law & Order,” “Chicago” and “Real Housewives” franchises.
NBCU also is touting the return of the NFL’s “Sunday Night Football” this fall, as well as the NBA, WNBA, Premier League, Big Ten, the FIFA World Cup in Spanish and more sports. NBC also has Super Bowl LX, and next year’s NBA All-Star Weekend, as well as the Milan-Cortina Winter Olympics and Paralympics in February 2026. All told, according to NBCU, Peacock will stream more live sports in 2026 than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix combined.