Artists on SoundCloud can now text their fans “to build deeper relationships”

SoundCloud’s Artist Pro users can now directly text their fans via a new partnership with SMS platform, Subtext.

Artists can now launch their own Subtext line to create campaigns and build relationships with their listeners – you can even message one-to-one if you choose. While SoundCloud already enables direct messaging between artists and fans, this partnership goes a step further in building personal connections.

Subtext is an award-winning texting platform that connects media companies, brands, artists, and creators to audiences. It has a 98 per cent open rate across all industries, and a 33.64 per cent click-through rate for music campaigns. Subtext already collaborates with Sony Music, BMG, mTheory, and artists such as Barbara Streisand, dJo, Jelly Roll, and Idina Menzel.

“SoundCloud is where community thrives – fans and artists connect directly, influence culture in real time, and shape what’s next in music,” comments Devi Mahadevia, Chief Growth Officer at SoundCloud.

“Partnering with Subtext adds a powerful new layer to that connection, giving artists the ability to scale personal, one-to-one relationships through direct SMS messaging – all while protecting their privacy. It’s another way we’re helping creators build lasting fan relationships and grow their careers on their own terms.”

Mike Donoghue, CEO and Co-founder of Subtext, adds: “By combining Subtext’s powerful SMS platform with SoundCloud’s cultural influence and vibrant artist community, this partnership is redefining how artists connect with their audiences. Subtext gives artists a direct line to fans – fostering authentic conversations, richer relationships, and new opportunities for monetisation.”

This new feature also joins another recent benefit for Artist Pro users – the ability to have their music pressed on vinyl via a print-on-demand service. Powered by a new partnership with elasticStage, the company will handle all processing, shipping, and customer service requests, and artists simply get paid for every sale.

Find out more about SoundCloud and Subtext.

Rachel is a DIY musician who began learning guitar and keyboard from her bedroom at 14. She has written news and features for MusicTech since 2022, and also has bylines across Kerrang!, Guitar.com, and The Forty-Five. Though a lover of heavy music, her guilty pleasure is 2000s pop.