As reported by Totally Human Media’s Ichiro Lambe – who used Steam’s API to collect the data – from April 2024 to summer 2025, the number of titles on Steam disclosing the use of generative AI has octupled from around 1,000 to 7,818, while the total percentage of such games on the platform has septupled from 1.1% to 7%.
Out of all the games shared on Steam in 2025, the report continues, 20% have disclosed that they utilize artificial intelligence in one way or another, including games where its use is relatively subtle, such as inZOI and Drive Beyond Horizons, to games with blatantly obvious AI junk, like The Test: Reality Check (which, by the way, has an Overwhelmingly Positive 98% rating on Steam – remember what I said about the majority getting comfortable?).
As to what AI is being used for, according to Lambe’s findings, 60% of all disclosures mention generating visuals, with other use cases including audio generation, text and narrative generation, marketing and promotional materials, and code or game logic.
The biggest elephant in the room is that those ~8K games are only the ones that have disclosed their AI usage in the first place – and by now, we know Steam isn’t exactly strict about enforcing its own rules, often not requiring developers and publishers to disclose AI use even when it’s obvious to players – meaning the real number is almost certainly higher. Compounding the issue is that developers themselves get to decide how to phrase their AI-generated content disclosures, which lets them turn a simple and straightforward “we used AI for X, Y, and Z” list into a word salad, thus obfuscating the main point.