In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.
They look at OpenAI’s decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising.
This week’s stories:
OpenAI to launch web browser
Open AI is on the brink of releasing an AI-powered web browser, according to sources speaking to Reuters. The AI browser could mount a challenge to the long-held dominance of the web browsing market by Google’s Chrome.
Study reveals Trust is Second-Most Powerful Business Driver
A global study released by the IPA and the Financial Times has found that trust is a “core strategic asset” which has a direct impact on profit, customer acquisition, and long-term brand success. It found that companies which measure customer trust as a board-level KPI were 3x more likely to report stronger profits than those which do not.
UK Ad agencies call for total ban on fossil fuel advertising
Over 100 UK-based ad agencies, representing over 1000 brands, have submitted a joint letter to the government calling for an outright ban on fossil fuel advertising. The letter reads, “Fossil fuel companies are the cigarette companies of the 21st century, using advertising and sponsorship to greenwash their image and sell products that are harmful to human health”.