Kick has overtaken Twitch in the Spanish-speaking livestreaming market, maintaining a lead in viewership since early July 2025.
The Stake-backed platform, which has gained traction by signing high-profile streamers from Twitch, surpassed its competitor in watch hours and market share in this segment, according to data from Kick Vs Twitch.
The milestone was first reached on July 3, with Kick continuing to extend its lead over Twitch, peaking around July 14. The data, highlighted by Kick’s Spanish social media accounts on X, indicates a shift in market dominance in Spanish-speaking regions, with Kick reportedly achieving around 60% of viewership in this category.
This marks the second occasion Kick has surpassed Twitch in this segment. In October 2024, Colombian streamer WestCol attracted over 1 million concurrent viewers during his Stream Fighters 3 event, briefly pushing Kick ahead in viewership.
The current figures suggest a more sustained lead for Kick, reflecting ongoing changes in the competitive landscape of livestreaming.
Kick’s broader growth was evident earlier in July when it recorded over 1 billion hours of watch time and captured an estimated 25% of the overall streaming market share.
This growth has been supported by Kick’s strategy of acquiring well-known creators while exploring various content categories beyond gaming.