Why we love the British Grand Prix
The fans, of course. This weekend’s race in Silverstone is one of the most hotly anticipated, well-attended races of the entire season. No circuit has more grandstands than Silverstone, and this year, there’s even one dedicated solely to Lando fans, aptly named ‘Landostand’. Around 480,000 of you joined us at the home of British racing, last year.
At Silverstone, it’s quality as well as quantity. By now, Britain’s beloved summer of sport, which this year will include the upcoming Women’s Rugby World Cup, The Hundred cricket tournament, and of course the already-underway Wimbledon tennis Championships, is in full swing. At Silverstone, fans never fail to create a racket, generating a party-like atmosphere.
We’re always well-represented at the British Grand Prix, but increasingly so in recent years, with our Castore, Reiss, and Abercrombie & Fitch ranges all well sported by fans throughout the circuit, along with plenty of New Era caps and SunGod shades.