Ubisoft CEO Yves Guillemot has addressed the growing Stop Killing Games movement, which recently surpassed one million signatures following Ubisoft’s shutdown of The Crew in 2024.
Speaking at a recent shareholders meeting, Guillemot noted the company’s position on the issue while acknowledging the concerns raised by players.
“Regarding the petition, we operate in a market,” Guillemot stated, according to Game File. “Whenever we release a game, we provide a lot of support for that game and services to keep it accessible and playable 24/7.”
He added that Ubisoft includes information about how long games will remain playable, with notices on boxes indicating online requirements and the potential for features to end with 30 days’ notice.
He explained that while Ubisoft aims to support players, maintaining all games indefinitely is not feasible, emphasising, “Support for all games cannot last forever.”
The Stop Killing Games campaign calls for publishers to implement end-of-life plans that allow games to remain playable without ongoing support, rather than demanding perpetual updates.
The movement has argued that this approach would ensure customers retain access to purchased titles even after online services are discontinued.
Guillemot acknowledged the broader industry challenge, saying, “Nothing is eternal. We are doing our best to make sure things go well for all players and buyers.”
He added that while software eventually becomes obsolete, Ubisoft continues to consider how it manages transitions between game versions.
The discussion comes as the Stop Killing Games petition moves towards legislative debate in the UK, amid ongoing global concerns about digital game preservation.